The web or internet is an exciting place, but can seem very daunting to novice web designer.

You want to get a web site up and live, how is it done, and how can it be done cheaply?

Domain Names

The first step is to select a domain name, try and choose a name that is easy to remember, short, and if possible one that describes your website.

Nearly all obvious domain name have gone, so you may need to use your imagination!

There are many domain name registration services such as my own site www.discountdomainsuk.com on web. All domain names are created by Top Level Domain providers such as Nominet in UK so there is no great advantage in paying over top for your domain name. Look for a company that offers telephone support, e-mail only can be frustrating.

Web Hosting

Next you will need some space on web to publish or host your website. If you have a broadband or ADSL connection, you can use this to host your own site. It does of course mean that you can’t switch off your machine.

To point a domain name at a site hosted in this way you need to have a static IP address and look for an IP pointing option in your domain name registrars control panel. This is usually called domains Zone Records.

What if you had very top position when they typed "your product category" into MSN, Yahoo or Google?

If you've had your website up for even one week, you've realized that getting to top of search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with search engine rules and regulations to keep your listing.

Don't get us wrong. Search Engine Optimization is a key to our strategy and should be for you, too.

(We've seen some internet "gurus" out there that teach that you don't need to submit to search engines anymore because of "pay-per-click" engines. We couldn't disagree more & recommend you stay away from such advice!)

But getting to top of free listings can take months. What do you do if you need to start making money now?

USE "PAY-PER-CLICK" ADVERTISING!

We feel there has never been a greater way for "little guy" to compete with "big guys". It doesn't matter what industry or niche you are in. Or what product or service you are offering.

Yes, you do have to put out a little cash. But for as little as $.05 to $.10, you can do what every website owner is desperately trying to figure out.

Have you ever heard saying, "Build it & they will come?" In brick and mortar world, this may work. But if that is your internet marketing strategy - You need to adjust what you're doing now!

As a website owner, you need to find ways to have your customers find you. You must learn to drive traffic to your site.

Not just any traffic, TARGETED TRAFFIC. If you sell cars, you don't want someone looking for flowers to visit your site. You want person looking to buy a car now, right?

OK, how does this Pay-Per-Click thing work?