Web Services: Revolution or Evolution?

Can smaller vendors hope to compete with larger ones where it counts most?

Web services have had to struggle simply to justify their blossoming presents in IT sales and marketing industry. Until recently when unfortunate circumstances provided a platform for software free independent technologies to prevail as most logical choice whenever and wherever possible.

Now that businesses and customers of industry are in a position to accept these new modified and advanced application smaller vendors are being pushed aside by larger ones.

This has been on going part of globalization since beginning, typically, what can endure is what is most often then appreciated. Still this level of endurance must depend on some certainties in order to do, just that.

Competing against mass marketing campaigns of more brand centric businesses is a gross improbability for smaller companies. What is left then is to simply continue on within principles of who knows most regarding programming that may best make it accessible to a new market of internet dependent companies and individuals.

The present "technological revolution", electronic commerce and information age could be just recipe world needs for a level playing field of socially responsible (or "compassionate"capitalism... and not "Gordon Gecko type greed") - a "new order" in which smaller countries and "the little people" with imagination + vision can take on corporations and giant countries, like US and Japan.

Living in a small isolated " city" of 30,000 people near bottom of world made us realise some years ago tremendous benefits of distributing useful (valuable and most importantly, helpful) information (hopefully!) around world at minimal cost via www. (New Zealand's and specifically, Gisborne's geographic isolation and "survival mentality" certainly breeds entrepreneurial creativity, IMAGINATION and effort!) .