Web Services: Revolution or Evolution?
Can smaller vendors hope to compete with larger ones where it counts most?
Web services have had to struggle simply to justify their blossoming presents in IT sales and marketing industry. Until recently when unfortunate circumstances provided a platform for software free independent technologies to prevail as most logical choice whenever and wherever possible.
Now that businesses and customers of industry are in a position to accept these new modified and advanced application smaller vendors are being pushed aside by larger ones.
This has been on going part of globalization since beginning, typically, what can endure is what is most often then appreciated. Still this level of endurance must depend on some certainties in order to do, just that.
Competing against mass marketing campaigns of more brand centric businesses is a gross improbability for smaller companies. What is left then is to simply continue on within principles of who knows most regarding programming that may best make it accessible to a new market of internet dependent companies and individuals.
The trade media in IT so often favors any idea or development based solely on brand attached to it that little is being done to filter out what is good from what is just more puff marketing. Businesses must focus on generating revenue but more credibility is being handed over unearned based on subconscious familiarity rather than hands on experience.