Web Page Statistics Demystified

Written by Alice Seba

Do web page statistics have your head spinning? What's a hit? How is that different than a request? Is itrepparttar same as a visitor? And how about a unique visitor? Here are some answers. Read on and you will also find out how to use your web page statistics effectively in your online marketing plan and web page design.

A Few Definitions: Hits - This statistic counts each html file on a page. This includesrepparttar 117452 actual page a person is looking at and it counts each picture on a page. If your page has 3 graphics on it; then a visit to that page would generate 4 hits.

Requests - Usually, this isrepparttar 117453 same thing as a hit. If it is called a "page request", it would berepparttar 117454 same thing as "pages". This may sound confusing, but people are using different terms to meanrepparttar 117455 same thing.

Visitor - This varies, but generally it is one IP visiting your site in a 30 minute period. Ifrepparttar 117456 same visitor comes back after 30 minutes, they will be counted as a visitor again.

Unique Visitor - This is tracked by IP. Each IP is counted only once.

Page View - This statistic countsrepparttar 117457 number of pages looked at. It is not like hits - it does not count graphic images.

Page Request - same as page view

Well, now what? There is a lot of discussion on how accurate website statistics are. There are so many factors - different visitors usingrepparttar 117458 same IP or caching of pages. There are some ISPs that use Dynamic Host Configuration Protocol, such as AOL and cable modem providers, which use different IPs for every file requested.* This can make one user look like many. Pages with frames may give distorted statistics asrepparttar 117459 frame is its own page, thus increasingrepparttar 117460 actual number of pages viewed.

Although you cannot take what your statistics say as gospel, you can learn a lot about your website visitors and your web page from them. Thus, enabling you to improve your website and to create a viable marketing and design plan.

Generally, you want to learn more about what percentage of your visitors are "buying", how people find you, what pages they are looking at and which pages they are not looking at.

Focus your attention onrepparttar 117461 following statistics: 1. Visitors - You set up a web page because you want your visitors to do something. It may be to purchase your product, sign up for your newsletter or to request more information. Whatever your goal is, you cannot simply look atrepparttar 117462 number of visitors to your site to determine your success.

Web site strategy #1. "Buy or Goodbye"

Written by Pavel Lenshin

The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused".

The vastly known description to that kind of online presence is "mini-sale-site". I wouldn't support that description as i don't think it is complete enough. The term "mini" usually refers to a one-two-three page website,repparttar only purpose of which is to sell some product/service. I should put here a big "BUT".

Onrepparttar 117451 contrast to that meaning, I could give you numerous examples of content rich websites with two to three pages of 5-10 power articles and a site that consists of 20-50 pages of blatant sales letters.

That is whyrepparttar 117452 main idea behind any "mini-site" is not a number of pages, rather then strict and unconsciously straightforward direction towards product/service selling. That is why any e-shop will meet "mini site" requirements as they are nothing more then a number of sales letters directed to turnrepparttar 117453 usual surfer intorepparttar 117454 buyer as quickly as possible.

Their TASKS are to:

1. Presentrepparttar 117455 visitor with a product/service; 2. Reassure her/him that it isrepparttar 117456 best offer inrepparttar 117457 whole universe; 3. Show them how they managed to live all that time without their product/service; 4. Give them a guarantee that they will even be able to "fly torepparttar 117458 Moon" tomorrow, if they buy what we offer today; 5. and closerepparttar 117459 sale. If needed, capture your visitor's email and explain forrepparttar 117460 next 5 days, that they are losing their unbounded wealth with each day of purchase delay.


* The only purpose is to closerepparttar 117461 sale. * Main income is generated by direct web-site sales. Indirect income streams through additional services, except all kinds of partner programs, are subsidiary. * Demands integrated e-commerce solutions to be able to serve smoothly all volumes of sales. * Relatively high business process automation.

How long isrepparttar 117462 way?

Absolutely short. If you will come to one of those giant e-shops and be amazed byrepparttar 117463 structure and service complexity, you would better not, as their core consists of a big number of sales pages with a bunch of additional services. If you have already seen yourself inrepparttar 117464 chair of President or, at worst, Vice-president of such online giant reseller, all you need to do is setup one page sales letter web-site and then grow, grow and grow.

If your name is similar to Bill Gates or George Soros, in other words you have a famous First and Last Name to sell as a trade mark,repparttar 117465 only job left for you is to announce another "Killer Breakthrough Product" and emphasize for several times, that it is Yours. Then wait while a flood of people tear your offer apart leaving you all their money. They don't usually pay any attention to what you are actually selling.

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