Web Page Real Estate 101

Written by Ray Hadorn

"The value is inrepparttar land" “Location! Location! Location!”

“Invest in land..they aren't making any more of it"

Those real estate axioms are well known and are even truer today than ever. But they also are applicable to your website.

We hear and read every day how our websites are competing with millions of others inrepparttar 136332 great race to be found online. We have to first work, work and work some more to get our piece of "web real estate" in a position to be found through search engine management and placement. We secure as many quality links as we can get. We meticulously research our ultimate key word phrases and then pay forrepparttar 136333 best position. All of this just to get your website onrepparttar 136334 screen in front of a potential customer.

Oncerepparttar 136335 customer is looking at your page, you have just seconds to capture enough of her attention to keep her there a few more seconds, then a minute, maybe two or three minutes. Long enough to read your information and then gain enough confidence in you, who you are, and what you are offering to actually place an order or seek more information.

Know whatrepparttar 136336 odds of all that coming together are?

Ever hear ofrepparttar 136337 lottery?

So what does all this have to do with web page real estate?

When your landing page pops up onrepparttar 136338 viewer's monitor, what do they see? Without scrolling downrepparttar 136339 page, without clicking on any links, what is immediately visible? This initial space, considering a typical browser occupies about one inch atrepparttar 136340 top can make or break your goal of getting them to hang around long enough to find out what your site is all about.

So you can now see how critical it is when designing your main or index page. Give it some serious thought when planning this page. Your subsequent pages are worthless ifrepparttar 136341 viewer's attention isn't held long enough to even discover you have anything else to say. The value of your index page real estate is very high. Make sure that what they see and read from that initial screen view isrepparttar 136342 best you have. Make it your knock out punch. Do not wasterepparttar 136343 space with boring, self-indulging rhetoric. Don't fill it up with words about you and your company and how long you have been in business, what your goals are etc. If you want to make that info available do it via a link or popup.

How To Design A Web Site

Written by Murray Hughes

I'm not a professional web site designer and openly admit there is a lot that I don't know. But if you're a beginner I probably know more than you do, sorepparttar listen up.

Rather than give a lengthy dissertation on web design I have broken it down intorepparttar 136311 following points:

Keep your navigation bars either atrepparttar 136312 top or left ofrepparttar 136313 page (a recent tip I heard is: by puttingrepparttar 136314 nav bar onrepparttar 136315 right ofrepparttar 136316 screen it appears below your site content inrepparttar 136317 html code and therefore will be read byrepparttar 136318 SE spiders last). You can clearly see my navigation bar onrepparttar 136319 left of every page at http://www.007workfromhome.com

Have your navigation bars visible on every page unless its a sales page, in which case you don't want them to go anywhere else.

Divide your navigation bar into related groups of links for easier navigation.

Have you company name and logo inrepparttar 136320 top left or top middle ofrepparttar 136321 page.

Keeprepparttar 136322 theme of your site standard throughout. Don't use different fonts on different pages or mix fonts onrepparttar 136323 same page without a good reason for doing so. A constant theme also includesrepparttar 136324 color of unvisited, active and visited links.

Keep your use of colors to no more than about 5-7 different colors per page (less if you can).

Include a site map which lists every page. Good for your visitors and site maps make it very easy for search engines to spider your site.

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