Marketing: Web Marketing: Design Mistakes That Drive Customers Away In Droves

Web Marketing: Design Mistakes That Drive Customers Away In Droves

Written by Lisa Packer

They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:

·Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your “welcome” or “home” page, you are losing customers. She wants information, and that movie is standing in her way. She may not wait to see what is on repparttar other side.

·A pretty “landing” page. If your prospect types in www.widgets.com (or clicks on it in her search engine result) and is greeted with “click here to enter”, she is just as likely to hit her “back” button instead.

·Reverse type. Reverse type is basically white letters on a black background (the ‘reverse’ of what is normal). It looks cool and hip. But it is a pain in repparttar 137559 rear end to read. Add that to repparttar 137560 fact that people read a computer screen 25% slower than paper anyway, and you are just making it too difficult. Many people simply will not make repparttar 137561 effort.

Would Your Brochure Bomb in the Boardroom?

Written by Mike Sansone

Would Your Brochure Bomb in repparttar

Boardroom? by Mike Sansone

Make Sure Your Brochure Is Doing Its Job…And Doing It Right. Your brochures should be an active and productive part of your company’s success. Can you identify repparttar 137513 goals and roles of repparttar 137514 literature you’re putting in your prospects hands? More importantly, are you putting that literature into their hands -- or is it collecting dust on a counter?

Get Your Brochures In The Customers Hands. Too often, brochures end up being unused. Maybe their color is fading on repparttar 137515 counter-top display. Or collecting dust in a rep’s storage area. Could be they are just colorful decorations to impress repparttar 137516 boss. If this is your brochure, you’ve wasted your money.

Brochures should support your sales and marketing efforts. A good brochure can almost place repparttar 137517 product or service in repparttar 137518 palm of your prospects’ hands with vivid, concrete details.

Hand your brochures out to everyone that comes in your retail store, leave them behind on every sales call, and get them in front of potential investors.

Provide Information and Provoke Action by Pushing Benefits. In today’s world, consumers have information available in many forms of media. It’s important communicate repparttar 137519 essentials of your business – get them repparttar 137520 information they need to make a decision to do business with your company. In short, every brochure should do each of repparttar 137521 following:

•Explain repparttar 137522 business, •Show repparttar 137523 benefits, •Persuade with a call to action.

Tell repparttar 137524 reader what your product/service/company is about (EXPLAIN), Sell repparttar 137525 reader on how they benefit (SHOW). Help repparttar 137526 reader participate with your company by taking repparttar 137527 next step. (PERSUADE). Whether your brochure is a sales brochure, an informational brochure or a corporate brochure, by using repparttar 137528 ESP formula above, you can be confident your brochure is doing repparttar 137529 job.

Know The Goal of Your Brochure. Almost every brochure falls into one of three categories: Selling a product or service (sales brochure), teach something new (informational brochure) or brand awareness (corporate brochure). While some brochures may have more than one role, almost every brochure should touch one at least one of these – otherwise you’ve either wasted your money or maybe you need to use a different piece of literature.

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