Web Based CRM Systems: Get Mobile. Get Results.

Written by Cameron Brown


Everyday more web based companies enterrepparttar business scene. The low initial investment, potentially high revenue, and convenience of owning and operating a business from your home PC or laptop is enticing an ever-increasing number of entrepreneurs to try their hand at e-business. Unfortunately, most of these would-be companies disappear shortly after their initial market entry.

Many of these businesses might have been more successful if they had invested in a web based CRM system. CRM (customer relationship management) systems have been around as long as business has as a way to keep track of what good was sold and who maderepparttar 137839 purchase.

Most start-up companies quickly go under because they fail to understand their customers. Without putting substantial effort into collecting and making sense of customer data, a small company is effectively flying blind. They don't know whose buying what, why they're buying, or what they would like to see I future products or services. Most new companies not only provide little or no opportunity for voluntary customer feedback, they also fail to make demographic data collection an integral part of their sales and marketing efforts.

Anyone who has just enteredrepparttar 137840 e-business arena ought to be very interested in finding a web based CRM system. While their initial product and service offerings may sustain business operations inrepparttar 137841 short-term, without proper customer relationship managementrepparttar 137842 company will quickly stagnate or fold.



How to Price Your Ebook

Written by larry strawson


=================================================== How to Price Your eBook ===================================================

You've written and compiled an ebook. Now you have to decide how much to charge for it. Findingrepparttar right price is essential torepparttar 137819 success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get torepparttar 137820 point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily loweringrepparttar 137821 price, which will cause you all kinds of new problems inrepparttar 137822 future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don't you thinkrepparttar 137823 people who bought it for $39.99 are going to be TORQUED?

Choosingrepparttar 137824 right price for your ebook is one ofrepparttar 137825 most critical parts ofrepparttar 137826 marketing process. The first rule of pricing ebooks is to never underprice. Determinerepparttar 137827 highest price your audience can afford, and then if you find your book isn?t selling, you can always reducerepparttar 137828 price. Before you take that step, make sure you are promoting your book like crazy onrepparttar 137829 Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one ofrepparttar 137830 factors that people use in judgingrepparttar 137831 value of your ebook ? before they buy it. So always start withrepparttar 137832 highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital,repparttar 137833 value of an ebook is as confusing asrepparttar 137834 understanding of what digital actually is torepparttar 137835 average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look atrepparttar 137836 difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down torepparttar 137837 next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

Butrepparttar 137838 fact that unites ebooks and print books is that they are composed of ideas. It isrepparttar 137839 ideas in these books that haverepparttar 137840 ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated againstrepparttar 137841 cost of paper and ink?

It isrepparttar 137842 IDEAS that are valuable! That is how you determinerepparttar 137843 cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determiningrepparttar 137844 correct price for your ebook. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishingrepparttar 137845 credibility of your reputation. If this is your main goal, you should aim to keep your price onrepparttar 137846 low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits andrepparttar 137847 number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long asrepparttar 137848 first ebook they buy is of exceptional quality and beneficial torepparttar 137849 customer.

However, if your book contains valuable ? and more importantly NEW information, references, or techniques ? then you should aim to price it onrepparttar 137850 high end.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use