Web Analytics - Part 2

Written by Jason OConnor


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Web Analytics - Part 2 Jason OConnor Copywrite 2004

Not accessing and reviewing your vital website statistics is like never looking at your checking account activity and never knowing how much money you have in it.

In Part 1 of this two-part series I explained how to crunch relevant website statistical data to facilitate constant e-marketing initiative improvements. I explained what types of data are important, such as unique visits, click-thru numbers and percentages, lead conversion rates, and how to process all these numbers. (You can read Part 1 at http://www.oakwebworks.com/articles/article-6-analytics-part-1.htm). Here in Part 2 I’ll explain how you obtainrepparttar 120597 data inrepparttar 120598 first place and then provide a fool-proof method for website click-thru statistical acquisition.

The first thing you need to know is where your website lives. Every website sits on a server, a computer withrepparttar 120599 purpose of waiting for requests from clients (people’s personal computers by way of a browser). Each server physically lives in one of two places. It is either located at its website owner’s company, which is called in-house, internal, or self hosting. If company A has an active website and ownsrepparttar 120600 serverrepparttar 120601 website is on, andrepparttar 120602 server is physically located at their company, then it falls in this first category.

The other place a website server can physically live is at an Internet Service Provider (ISP) or host company. There are a number of configurationsrepparttar 120603 server can fall under in this category which is beyondrepparttar 120604 scope of this article. The main thing to keep in mind is you first need to know where your website’s server is.

Once you know this, you can begin to assemble allrepparttar 120605 relevant site statistics. All servers automatically generate allrepparttar 120606 data you’ll ever need on an ongoing basis. They are relentless in their stats recording. They record allrepparttar 120607 data in what’s called server log files. Manually parsing through these log files is a horrible job that should only be wished on your worst enemy. They are huge laundry lists of everything from every site visitor’s IP address, browser type, site referral, time and date visited, and much more.

Fortunately, there are software programs that can do this for you. One ofrepparttar 120608 most popular is WebTrends (http://www.netiq.com/webtrends/default.asp). You feed your server log files torepparttar 120609 WebTrends software, and it produces for you an excellent presentation of all your relevant (and some superfluous) website statistics.

If your website sits on a server that your company has in-house, than you need to purchase WebTrends or some similar software and locate your server log files. The files often end in .log. In other words, it’s up to you to get your website’s statistics, and you do this by locating your server log files and running them through software such as WebTrends.

Network marketing

Written by Krishnaveni


When a person knows and knows not that he knows. Teach him. When a person knows and knows that he knows. Follow him. I have read a lot about Network Marketing and MLM and I have learnt a few things which you might like to know. Andrepparttar one thing that I know for sure is that network marketing sells. If you have been in business and your business has turned you into a small tipper, we all know why. The cash flows only in one direction...OUT. For those for whomrepparttar 120589 cash flows IN,repparttar 120590 secret is that they never stop trying, learning and marketing. "The majority of men meet with failure because of their lack of persistence in creating new plans to takerepparttar 120591 place of those which fail." Napoleon Hill Internet marketing is a very vast arena. You could sell any concept usingrepparttar 120592 most effective method, Network marketing. What is Network marketing? Celine lives in an apartment complex and Tim is looking for a house on lease. Celine recommends her complex to her friend and earns a referral bonus. Tim has a girlfriend, who is also looking for a place. He makes $400 too. The apartment complex is being marketed simply through word-of-mouth. This is network marketing. Now you know that selling is possible. Butrepparttar 120593 hamleton question is to sell or not to sell? And if you sell, then what do you sell? I could give you some good tips on selling. ·Sell something which nobody else sells. ·Sell something in a way which nobody else has thought of. ·Sell something which you are convinced will sell. ·Sell something. Let us now come torepparttar 120594 riddle ofrepparttar 120595 day! How to make a sale? Here again I have some knowledge to share with you. To make a successful sale, learnrepparttar 120596 six C's - Crystallization, Confidence, Commitment, Consistency, Clarity, and last but notrepparttar 120597 least, Customer. Crystallization - Set a small goal. Make a plan to achieve it. Work real hard and implement your plan. That is crystallization. A customer will never walk through your door....unless you are a Burger King or Dunkin Donuts. For getting a prospective lead, you need to makerepparttar 120598 call. You have to believe in your product in order to make a customer believe you. And when he/she believes you, they will be ready to invest time and money in your business.

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