Wearing Many Hats as a Web Site Owner

Written by Marc McDonald

If you've run a Web site for very long, no doubt you've discovered thatrepparttar process of actually building your site is onlyrepparttar 132050 beginning of your challenge in creating a successful Web business.

It takes a lot more than knowledge of HTML to get a successful site up and running. Veteran site owners eventually become aware ofrepparttar 132051 fact that one must excel in a number of areas in order to earn a living onrepparttar 132052 Net.

These include:

1. You must be familiar with at leastrepparttar 132053 basics of HTML and other aspects of page building.

2. Additionally, it's important to learnrepparttar 132054 nuances ofrepparttar 132055 various search engines out there and to become familiar with how to give your siterepparttar 132056 best exposure possible through them.

3. You must also become familiar withrepparttar 132057 Web's various revenue opportunities and learn how to properly implement them on your site, as well as getrepparttar 132058 most bang for your buck.

And all of this is onlyrepparttar 132059 tip ofrepparttar 132060 iceberg when it comes to running a Web business. Depending onrepparttar 132061 format of your site, you may also have to learn specialized tasks, ranging from how to ensure that you have a stable hosting environment to learning how to set up and run a database.

As time goes on, it can all seem quite overwhelming. A successful Web site owner must indeed learn to be a jack of all trades. I'm often asked by fellow site owners for tips and advice on how one can juggle so many duties successfully.

It's been my experience overrepparttar 132062 years, that it's best to not try to do everything yourself, once your site is up and going and well established. Overrepparttar 132063 years, I've developed numerous relationships with other Webmasters, each of whom typically excels in one area of expertise. In effect, my colleagues and I have built up a common pool of knowledge that we share among ourselves.

These days, I'm much more likely to farm out a given specialized task to someone who excels in that area, rather than try to stumble throughrepparttar 132064 process myself.

It's a far cry from 1995, when I first set up shop onrepparttar 132065 Web. In those days, I did everything myself: from writingrepparttar 132066 HTML to installing CGI scripts to creating my own custom graphic images, etc.

Sorepparttar 132067 question remains: how many hats should a Web site owner try to wear? I thinkrepparttar 132068 answer lies in how far along you are inrepparttar 132069 development of your Web business.

If you only recently started a Web site, I think it's important to do everything yourself initially. You should become familiar with at leastrepparttar 132070 basics of every aspect of Webmastering. Even if you're planning to farm out such work eventually, it's important for you to at least knowrepparttar 132071 basics, atrepparttar 132072 outset. It'll save you a great deal of grief, overrepparttar 132073 long term.

Credibility: A crucial component of Web success

Written by Marc McDonald

The vast majority of Web site owners onrepparttar Net focus all their time and attention on two things: building their revenue and increasing their traffic. However, as important as traffic and money are, many site owners don't pay sufficient attention to another fundamental, but crucial, challenge: building credibility for their sites.

Why is credibility important? Because it ties in directly torepparttar 132048 other "big two" goals: money and traffic. If your site builds credibility, you're already well on your way to success onrepparttar 132049 Web.

Credibility, of course, is important for any type of business. But, more so than inrepparttar 132050 "brick and mortar" world, credibility is even more crucial onrepparttar 132051 Web.

Considerrepparttar 132052 nature ofrepparttar 132053 Web. Literally anyone can set up a basic Web site, with a minimum amount of effort. Truly worthwhile and compelling sites are far and few between. Therefore, if you have a site that has credibility, it tends to stand out fromrepparttar 132054 crowd.

So-called expert Web marketing gurus are always rattling on aboutrepparttar 132055 importance of "stickiness" for sites. Every month, it seems someone has a new theory on how to increase stickiness (orrepparttar 132056 amount of time that your visitors hang around your site). The fact is, if you want a "sticky" site, (as well as a devoted and loyal audience), you've got to build credibility.

Increasingly, Web users are becoming more and more wary and skeptical aboutrepparttar 132057 information they get onrepparttar 132058 Net. This wariness is entirely understandable. For allrepparttar 132059 information thatrepparttar 132060 Net offers, very little of it is actually quality, accurate information.

In this atmosphere,repparttar 132061 relatively few sites that are deemed trustworthy and credible have an automatic major advantage overrepparttar 132062 vast majority of sites. If your site is credible, then you're not really competing with tens of millions of sites...in effect, you're only competing withrepparttar 132063 mere thousands of sites out there that have a credible reputation.

Credibility is not easy to achieve onrepparttar 132064 Web. But it's still a goal that any Webmaster can accomplish, particularly if you follow a few basic steps:

1. Be honest and straightforward. It doesn't matter if your site is about fishing or if you're an online merchant. Honesty pays---especially onrepparttar 132065 Web. It is vital thatrepparttar 132066 information that you present on your site is accurate. Doublecheck your sources. The fact is, if you have inaccurate information, even on a minor issue, your credibility will suffer. If visitors find even one inaccuracy on your site, they'll wonder if any other information you're presenting is false, as well. Honesty and accuracy are particularly important for online merchants. The fact is,repparttar 132067 Web has been a bonanza for dishonest merchants and scam artists who love to operate inrepparttar 132068 anonymity of cyberspace. In this atmosphere, people are (understandably) likely to trust only Web merchants who've earned a measure of credibility.

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