One of early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout Internet and hence term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry message/proposition will constitute vast army of worker ants that keep queen ant alive and healthy.

Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in '96 (that's 1996) or so when teaching such concepts made them successful because aspiring webmasters wanted information. Someone asked me recently if Cory Rudll's two volume manual collects dust on my desk. Chagrined, I acknowledge, "sitting just to right of my keyboard" (been there for two years). Then I think of all other manuals, ebooks purchased to vault my Internet marketing skills.

What then gets you income so many claim to make? You've read ads, "so and so made $55,000 in one month" and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you must have to succeed. Well, hold off. Maybe you just don't need to enter that credit card number.

Here are 5 considerations to ponder before thinking about income from your website.

Purpose: Never gave much credence to business plans; however, you can't get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write not so relevant ideas too; who knows they might turn out to be most important expression of your brainstorming. A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost's article, http://www.echievements.com/articles/2507, "8 Steps to Creating a Simple Business Plan...." provides a "how to" outline.

Persistence: No matter what hype reads, this takes persistence. Perhaps only emotion that separates successful from no so successful comes down to persistence. Calvin Coolidge's (1872 - 1933) viewpoint may be worth memorizing. "Nothing in world can take place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve problems of human race. Kevin Sinclair's article, http://www.echievements.com/articles/2508, "Persistence - The Magic Key To Success" inspires you to continue. Also, if you've never read Russell Conwell's "Acres of Diamonds", it's a classic worth reading.