Wife: "Hey honey, brakes seem to be leaking on my car." Husband: "We'll fix that later." (BAD ANSWER)

Wife: "Hey honey, how's new website coming along?" Husband: "It's up and live! It may not be perfect, but we'll fix that later." (GOOD ANSWER)

Wife: "Hey honey, sewer is backing up and toilet is overflowing all over master bathroom floor." Husband: "We'll fix that later." (BAD ANSWER)

Wife: "Hey honey, have you started with that electronic newsletter you were talking about?" Husband: "I did! The first issue went out yesterday. It's no Pulitzer Prize candidate, but we'll fix that later." (GOOD ANSWER)

Wife: "Hey honey, dog just 'blew chunks' all over pile of freshly folded laundry." Husband: "We'll fix that later." (BAD ANSWER)

Wife: "Hey honey, did you ever finish ebook you had hoped to write?" Husband: "Ya baby!... and I've sold 4 copies from my Google AdWords traffic just today." (GOOD ANSWER)

Have you heard phrase - a person who DOESN'T read, is just same as a person who CAN'T read!

Pretty insightful.

But, listen to this: of people who do read, 90% of them (NINETY) do not even get passed first chapter of a book!

Staggering, but true.

So, what can we learn from that?

For starters, majority of people only read things that really interest them, and, turn away from all those things that B-O-R-E them. (The number ONE marketing and advertising sin!)

What can we do to keep our communication, lively, interesting and compelling?

HIRE AN 11 - 15 YEAR OLD!

Here's why: Children are pretty much switched on. Their minds are active, buzzing and... alert! Their curiosity feelers are on-the-go, 24 hours a day.

Just watch them playing a computer game or observe them watching a TV programme, listening to music. The slightest hint of boredom, and they're off to find another game, another channel, another comic, another song.

Here's how to take advantage of their particular skills.

EMPLOY THEM!

In fact, EMPLOY is a good word when it comes to kids. Pay them in order to help make your marketing messages sizzle!