We'll fix that later...

Written by Ron Hutton


Copyright 2005 Ron Hutton

Wife: "Hey honey,repparttar brakes seem to be leaking on my car." Husband: "We'll fix that later." (BAD ANSWER)

Wife: "Hey honey, how'srepparttar 108616 new website coming along?" Husband: "It's up and live! It may not be perfect, but we'll fix that later." (GOOD ANSWER)

Wife: "Hey honey,repparttar 108617 sewer is backing up andrepparttar 108618 toilet is overflowing all overrepparttar 108619 master bathroom floor." Husband: "We'll fix that later." (BAD ANSWER)

Wife: "Hey honey, have you started with that electronic newsletter you were talking about?" Husband: "I did! The first issue went out yesterday. It's no Pulitzer Prize candidate, but we'll fix that later." (GOOD ANSWER)

Wife: "Hey honey,repparttar 108620 dog just 'blew chunks' all overrepparttar 108621 pile of freshly folded laundry." Husband: "We'll fix that later." (BAD ANSWER)

Wife: "Hey honey, did you ever finishrepparttar 108622 ebook you had hoped to write?" Husband: "Ya baby!... and I've sold 4 copies from my Google AdWords traffic just today." (GOOD ANSWER)

"We'll fix that later." Incorporate this short little, very powerful sentence into your vocabulary today. These are not swear words. It's a deadly trap to get caught inrepparttar 108623 mindset that everything needs to be perfect before you ever announce anything torepparttar 108624 world.

How A 11-15 Year Old Kid Can Help You Produce Smooth Flowing Marketing Messages!

Written by Nick James


Copyright 2005 Nick James

Have you heardrepparttar phrase - a person who DOESN'T read, is justrepparttar 108615 same as a person who CAN'T read!

Pretty insightful.

But, listen to this: ofrepparttar 108616 people who do read, 90% of them (NINETY) do not even get passedrepparttar 108617 first chapter of a book!

Staggering, but true.

So, what can we learn from that?

For starters,repparttar 108618 majority of people only readrepparttar 108619 things that really interest them, and, turn away from all those things that B-O-R-E them. (The number ONE marketing and advertising sin!)

What can we do to keep our communication, lively, interesting and compelling?

HIRE AN 11 - 15 YEAR OLD!

Here's why: Children are pretty much switched on. Their minds are active, buzzing and... alert! Their curiosity feelers are on-the-go, 24 hours a day.

Just watch them playing a computer game or observe them watching a TV programme, listening to music. The slightest hint of boredom, and they're off to find another game, another channel, another comic, another song.

Here's how to take advantage of their particular skills.

EMPLOY THEM!

In fact, EMPLOY is a good word when it comes to kids. Pay them in order to help make your marketing messages sizzle!

Do it byrepparttar 108620 following: Give a letter, email or other promotional piece, torepparttar 108621 youngster... and have them READ THE PIECE ALOUD.

Cont'd on page 2 ==>
 
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