A visitor clicks on
link to your site and starts reading. She's intrigued and nearly ready to buy -- but at that very moment, kids come back inside and she leaves computer to tend to them, meaning to go back later to make a purchase.Chances are, you just lost a sale. There are countless reasons why an interested prospect may not buy right away. Even if they intend to re-visit your site later, 'later' may never come -- they might not even remember your URL!
By capturing your visitor's email address, you can follow-up with them and increase likelihood of catching them at a time that they're ready to buy. Here are a profitable ways you can use autoresponders to help convert more of your visitors into paying customers:
__1. Distribute a Newsletter.
Most good autoresponders have two important features that are perfect for distributing newsletters: a personalisation feature, and a broadcast feature. Wouldn't you be more likely to read something that's directly addressed to you?
__2. Automate Your Sales Process.
Repeated exposure to same message has been shown to increase sales. In an short ezine ad, for example, where you only have a limited amount of space, why not publish your autoresponder address instead of a website URL? With short ads like these, your objective is to generate leads, not make a sale. By directing readers to your autoresponder, you have multiple opportunities to convert your leads into sales.
__3. Use Them to Distribute Your Articles.
Writing articles and making them freely available for reprint is an excellent way to build credibility, drive more traffic to your site, and increase sales. In return for providing content-rich articles, editors will print your 'resource box': a short description of you and your product or service. Within your resource box, you can direct readers to write to your autoresponder for a free email course, free story, or whatever is appropriate for your line of business.
