There is no doubt that
most successful group amongst online entrepreneurs are affiliates. Few are willing to go public about it but it is widely known that that there are a number of affiliates comfortably raking in hundreds of thousands of dollars in income every year. Actually there is one very powerful advantage that online entrepreneurs involved in affiliate programs have over their counterparts earning from their own ecommerce web sites. And that is fact that people are usually bound to believe a person referring another web site to them much more easily and quickly than one trying to promote their own site. This coupled with fact that Internet is an amazingly powerful referral marketing tool has made rise of online affiliates phenomenal within such a short time. But there is one major stumbling block that affiliates face today. And that is how to advertise their programs or how to generate enough sales leads. To be successful in any online venture a person needs numerous leads on an ongoing basis, that way they will have a chance of turning as many of them as possible into actual sales.
Many affiliates generate leads by finding ways of harvesting email addresses of visitors to their web sites to create an opt-in email list which they then use as leads to refer to their affiliate sites. This is usually done via special links to sites that identify particular affiliate through which a visitor arrived at a certain site.
The more prosperous affiliates use pay-per-click ads. The effectiveness of these ads is being eroded daily by increasing number of fraudsters and scum artists who have invaded pay-per-click ads in droves. This has meant that out of total click-throughs a person receives and has to pay for, an increasingly horrifying percentage are generated by fraudsters who have no intention of buying anything from advertised web site.
