Ways To Improve Your Ad CopyWritten by Robert Kleine
1. You could decrease or increase length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab readers attention. They'll keep readers interested as they continue to read your ad. 3. You could ask your reader questions through out ad copy. They will answer questions in their own head as they read your ad copy. The questions you ask should persuade reader into buying. 4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. 5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose sales from all skimmers.
| | Knowing Your Market ~ The Key to Good Sales CopyWritten by Linda Offenheiser
One of most important facets of good copywriting is knowing market you’re writing for. You must know what this market is looking for and what problems it needs to solve. Once you know answers to those two questions you can write effective persuasive copy that will bring you results.Writing generic ads that aren’t directed to a specific target group won’t work no matter how well crafted ads are. So, first thing you need to do is learn everything you can about your market. There are several ways you can do this: • Surveys - You can simply ask what your prospective customers are looking for. • Canvass your customers – Ask your present customers what they like about your product or service. Ask them what specific thing makes them keep coming back to you. • Forums and Message Boards – Visit as many as you can every week. You’ll be able to tell from discussions what problems your market is confronting and how you can best offer solutions. • Ezines and Newsletters – Read everything you can find that reflects thoughts and feelings of your market. The more you can learn stronger you can make your sales copy. Once you know what your prospective customers are looking for, you can write sales copy that targets their problems and offers them solutions. No matter how wonderful your product or service may be, if your sales copy doesn’t offer solutions it won’t be effective.
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