One of most important facets of good copywriting is knowing market you’re writing for. You must know what this market is looking for and what problems it needs to solve. Once you know answers to those two questions you can write effective persuasive copy that will bring you results.
Writing generic ads that aren’t directed to a specific target group won’t work no matter how well crafted ads are. So, first thing you need to do is learn everything you can about your market.
There are several ways you can do this:
• Surveys - You can simply ask what your prospective customers are looking for.
• Canvass your customers – Ask your present customers what they like about your product or service. Ask them what specific thing makes them keep coming back to you.
• Forums and Message Boards – Visit as many as you can every week. You’ll be able to tell from discussions what problems your market is confronting and how you can best offer solutions.
• Ezines and Newsletters – Read everything you can find that reflects thoughts and feelings of your market. The more you can learn stronger you can make your sales copy.
Once you know what your prospective customers are looking for, you can write sales copy that targets their problems and offers them solutions. No matter how wonderful your product or service may be, if your sales copy doesn’t offer solutions it won’t be effective.