A recent report, titled "The War for Talent" stated that over next 20 years, employee talent will be what differentiates successful companies from those going bust. The late 90’s gave us a glimpse of talent war, but was nothing compared to what’s ahead. Here are five ways to bulletproof your company before battle begins.
Practice What You Preach
Recent studies of America’s largest companies show that a strong reputation for moral and ethical conduct performed better financially in terms of their returns on investment and equity, and their sales and profit growth. How do you begin applying this in your company? At PrideStaff, every time an employee is hired, owner takes them into his office and goes over 10 standards of ethical conduct that company was founded on. We also review these standards several times a year to encourage their daily application in company.
Why is it so important to employees that they work for a company with strong ethics and values? Because your personal identity is strongly tied to your corporation. People often make assumptions about others based upon where they work. I know it sounds shallow, but what’s first question you’re often asked after meeting someone? “So…what do you do?” Employees want to be proud when they answer that question. Make Every Employee a Cheerleader
Employees are first direct contact between a corporation and its customers. They are also single most important source of word-of-mouth advertising that attracts other talented employees.
So how do you start making cheerleaders? You can start by buying everyone pom-poms. I’m not kidding! You need to make your company a fun place to work, a place that encourages employees to build relationships. An employee is much more likely to look forward to coming to work if they have a best friend there. I recommend you check out motivational program called FISH!, based on world famous Pike Place fish market in Seattle. It provides a step by step guide to building an amazing corporate culture.
Create and Convey a Strong Corporate Vision
Ultimately, your vision tells your employees and rest of world what you do and why you’re doing it. But just hanging up a poster with your corporate vision isn’t enough to build your brand as an employer of choice. Your vision should weave through every employee interaction. From your newsletter to your new hire orientation, your vision should serve as a constant reminder of where you’re going and provide motivation to get you there.