If there were such a thing as an Internet Sheriff, you can imagine he might say something like above.

In some ways Internet is like Old West gold rush. People come online everyday searching for that elusive gold strike that will make them rich overnight and solve all their problems.

Many of these people are Desperate Online Desperados.

What’re some of characteristics of a Desperate Online Desperado?

- A desperate need for quick money (maybe for an emergency) - A desperate need to pay off bills - A desperate need for money to buy something of value - A desperate need for a change of lifestyle

Desperate Online Desperados are more of a danger to themselves than to others, but a crowd of them can create illusion that a stinker of an opportunity is a mine filled with gold.

Many Desperate Online Desperados buy into online business opportunities, pyramid schemes, MLM programs, etc. that are pure rip-offs and losers.

They don’t bother investigating or researching these opportunities before plunging in headfirst.

Some of these opportunities will be free to join, but they will always find a way to get your money.

The creators of these programs know that desperados will sign up for them hoping to get rich quick, so when program makes money pitch, many desperados will surrender their money without hesitation.

Now, maybe each individual desperado isn’t putting out that much money, but a whole bunch of desperado dollars bundled together can add up to a nice chunk of change – for people at top, that is.

Because of huge amount of competition from larger company sites and thousands of smaller competitors, building general mall type sites or “catch all” sites is a waste of time. It will be extremely difficult to get even one visitor to your site if you’re trying to reach everybody.

Therefore, some smart Internet savvy marketers figured out that if they picked a niche area and focused only on that niche, then they have a much better chance of finding targeted visitors looking for very specific information on products and services.

But figuring out what a niche is and exactly how to go about promoting that niche is very puzzling to a lot of people looking to use Internet to grow rich, or at least make a comfortable living. Yes, you can make serious money on Internet with a niche site.

First, though, you’ve got to find a good niche.