Want to Succeed? Join a Fraternity.

Written by Susan Dunn


Business Success? Here arerepparttar top ten things you might not have suspected about joining a fraternity:

In a recent article in Forbes magazine, Wachovia CEO G. Kennedy Thompson is quoted as saying that Beta Theta Pi, which he joined while an undergrad atrepparttar 106103 University of North Carolina, gave him "the opportunity to meet people from different backgrounds and places, andrepparttar 106104 connections have continued beyond my university years to my business life."

We know that emotional intelligence (social skills) can account for as much of your success, or more, than your IQ.

Do fraternities produce EQ, or require it, or correlate with it?

Here's some interesting information fromrepparttar 106105 North-American Interfraternity Conference. You berepparttar 106106 judge.

1. About ¼ of all chief executives on Forbes Super 500 list of America's largest corporations were members of college fraternities.

The Do-It-Yourself Sales Letter Makeover

Written by Marcia Yudkin


For years, my most popular business service has been taking sales letters that aren't getting results and remaking them so that inquiries and orders pour in. Atrepparttar risk of starving this cash cow, I'm going to revealrepparttar 106102 mental checklist I use that accounts for a high percentage ofrepparttar 106103 improvements I introduce. Ask this set of questions about your sales letter before you finalize it, and you'll be able to swell a trickle of response into a steady stream of profit.

* Do you letrepparttar 106104 reader know inrepparttar 106105 first paragraph why you're writing, and provide a reason to read on? Your recipient digs intorepparttar 106106 letter withrepparttar 106107 question, "What's in this for me?" An opening like "We are pleased to announce," for instance, usually provokes a "So What?" Instead, put yourself inrepparttar 106108 shoes of your reader, formulate your main point from that perspective and try leading off with it: "Until September 22, 1998 you haverepparttar 106109 chance to become one of only 2,346 people inrepparttar 106110 universe to own mineral-rich real estate on Asteroid A-17."

You can also satisfy this imperative with a provocative, topic-specific headline in big type aboverepparttar 106111 date and salutation ofrepparttar 106112 letter. For instance, I once headed a three-page letter about a publicity consulting program, "Finally, Fame and Fortune are Within Your Reach!"

* Do you provide a clear and compelling offer, or a specific action that you are askingrepparttar 106113 reader to take? An offer means something like, "For only $29.95 you can have unlimited use of our health club for one month, along with a one-hour private session with one of our certified fitness trainers." Atrepparttar 106114 very least, explicitly tell readers what action you would like them to take now, such as "Please returnrepparttar 106115 enclosed prepaid postcard to let us know about your future landscaping needs."

* Do you explicitly describerepparttar 106116 strong points of your offering? I found this copy in a car dealer's letter weak and vague: "Check our prices. They're probably better than you think. We guarantee they're competitive." I recommended changing that to "We'll match any competitor's price for an oil and filter change for your car." In my first look at a sales letter, I usually circle murky words and phrases all overrepparttar 106117 place and write, "What do you mean by this?" "And by this?" "And this?" Replace each generic, wishy-washy expression with more precise wording.

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