Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition

Written by Gerardas Norkus


If you own a web site or if you are going to build a new one,repparttar most important thing about your site is to achieve as high as possible visitors to sales conversion rate.

Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive tons of free traffic which I doubt.

Onrepparttar 120017 Internet today every website has competitors. So, in order to have a high conversion rate your online business should have a unique selling proposition, sometimes also called "unique value proposition" (USP or UVP).

What is this unique selling proposition? Your USP isrepparttar 120018 biggest unique benefit to your prospects. A benefit is an answer to your customer's question of "What's in it for me?" You should tell your prospects what makes doing business with your company better than doing business with your competitor.

Here are some guidelines for creating a compelling unique selling proposition - USP:

Write down every possible reason you can think of why someone would want to do business with you. Reviewrepparttar 120019 list and eliminate everything that is also true of your competitors. If a competitor can makerepparttar 120020 same claim, it's not a "unique" proposition.

Some quick guidelines:

1. What is unique about your service compared to your direct competitors? 2. Which of these factors are most important to your prospects? 3. Which of these factors are most difficult for your competitors to imitate? 4. Which of these factors can be understood most easily by your prospects?

Rework your USP until you have it simple and clearly defined that your customers can instantly identify with. USPs work best when they are a sentence or two forrepparttar 120021 most.

Lowestfare.com is an example of a company whose unique selling proposition is clearly defined in their domain name. This company providesrepparttar 120022 lowest air fares inrepparttar 120023 air travel industry.

If your business doesn't have a unique selling proposition, you must create one in order to be successfull onrepparttar 120024 Internet!

When you have your USP, you should present it in your web site's headline, web copy, in every ad, do so year after year, and... remember that you must deliver what you promise.

Leveraging your Holiday Sales Volumes and Getting your Business in the Consumer’s Minds.

Written by James R. Sanders


As people hustle and bustle about trying to get those last minute gift ideas ready beforerepparttar big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year. Yes, Christmas time is here again, and every marketer drifts off to slumber with thoughts of dollar signs running through their heads. Almost everyone wants to increase their sales, do better than last holiday season, or do some last minute power selling to boost this year’s sales numbers. But what aboutrepparttar 120016 shoestring mom and pop companies operating on limited budgets? How are they to compete with repparttar 120017 marketing gargantuan and their never-ending deep-flowing coffers of cash? You might not believe it, but there are closer and less expensive means to compete, and you could find that most ofrepparttar 120018 gargantuan don’t even take advantage of them, especially if you offer goods or services limited to a geographical area.

Doesrepparttar 120019 Consumer Know your Products or Services can be Classified as a Gift?

So, you lackrepparttar 120020 large marketing budget for radio and TV commercials, and running additional print ads are out ofrepparttar 120021 budget too, what can you do to increase your sales while getting your company inrepparttar 120022 minds ofrepparttar 120023 consumer? The first thing I would ask you is if you have changed your ads around to take advantage ofrepparttar 120024 giving approach. It isrepparttar 120025 season of giving isn’t it? Then how have you changed your ads to reflectrepparttar 120026 happiness of receiving your goods or services as a gift? Have you even bothered to giverepparttar 120027 consumerrepparttar 120028 idea that your goods or services CAN be given as a gift? If you haven’t, then maybe they’ve never thought of giving your goods or services as a gift, or that anyone could even be happy receiving them as a gift either. Ifrepparttar 120029 consumer doesn’t perceive your goods or products as a potential “gift”, then you are going to loose out on holiday sales. Around this time of year, most people are in “gift buying” mode. The more you can get your goods or services perceived as a potential “gift”,repparttar 120030 better chances you will elevate your sales during this giving season.

Differentiating Yourself fromrepparttar 120031 Competition - Impulse Sales, Up-Sells, Back-End Sales and Other Promotions.

Now you’ve altered your ad copy to reflect your products or services as gifts, what benefits do you offer over your competitors? Almost every business is running some sort of special or discount as an enticement for shoppers to buy. Are you doingrepparttar 120032 same? At this stage ofrepparttar 120033 seasonal game, anything you can do to set yourself apart fromrepparttar 120034 competition is going to be beneficial to your goals of increased holiday sales. Just don’t be too greedy. Find a happy medium of sales discount that will still provide comparable profit cushion to what you usually enjoy during repparttar 120035 normal sales season. Look for creative ways to encourage repparttar 120036 impulse sales along with up-sells and back-end sales promotions. Say for instance, you are going to offer a coffee maker in your sales. You could discount coffee and maybe offer free filters with a purchase. Take a close look at how your products or services relate to one another, and then offer freebies and discounts on other products or services that compliment your sales item. All of these areas will help you enjoy increased sales duringrepparttar 120037 holiday season.

Testimonials – Letting Past Customers Tell Others About your Goods or Services.

Do you have customer testimonials about your goods or services? Maybe you have testimonials about your sales or service. These are additional tools to pull out of your marketing arsenal, especially during this time of year. The best ones arerepparttar 120038 ones that talk about how happy they were when receiving your goods or services as a gift, or how someone felt giving your goods or services as gifts, but any others that show those goods or services in a positive way will work. The non-solicited type of testimonial worksrepparttar 120039 best, but again, any testimonial from a previous customer to show potential customers your goods or services values will work. Keep these testimonials handy for sales presentations, or you can put them out on display in your shop. Always be sure to askrepparttar 120040 writer’s permission before showing their written works. Believe it or not, those are copyrighted works owned by your customers. Although any customer suing you over using them is less than likely, it’s always, better to be safe than sorry.

Gaining Consumer Awarenessrepparttar 120041 Economical Way – College Campus Community Boards.

Now that you have your ad copy tweaked, and you’ve planned your up-sells, back-end sales, and impulse buys, what are repparttar 120042 economical ways of gaining market share? There are many ways to get creative here. Do you live in an area where there is a local college? Colleges are known for their information boards. You’ll find them around eating areas, campus office areas, and in many dorm areas. This is a no cost way to promote and market your company torepparttar 120043 younger crowd looking for gifts on this holiday of gift giving. If you can find ways to conveyrepparttar 120044 value your goods or services can offer to their friends and loved ones andrepparttar 120045 happiness those friends or loved ones would feel from receiving your products or services as a gift, then you will reap increased sales from that market. You’ll findrepparttar 120046 gargantuan competition fairly limited in this advertisement medium. It’s a chance for you to target your sales without competing withrepparttar 120047 deep pockets and over-flowing coffersrepparttar 120048 gargantuan has.

Grocery Store and Other Community Boards.

What about your local grocery store? EVERYONE has to eat don’t they? Most of them have community boards where they allow you to post index card sized ads. Prepare a few attention getting index cards before you make your normal store run. On your way out of your grocery store, take a few moments to post your ad. If you have more than one grocery store chain in your area, then you might consider spending some additional time visitingrepparttar 120049 others too. You could justifyrepparttar 120050 time spent by shopping around and doing some price comparisons betweenrepparttar 120051 other chains and your favorite store. Not only could you gain increased holiday sales, but you might also find a more economical grocery store for your grocery needs. Be creative, honest, and sincere, and you will enjoy increased sales through your marketing efforts.

However, it doesn’t just stop at grocery stores. Think of repparttar 120052 number of places you shop for your needs. How many others haverepparttar 120053 same type of board available to their customers? Every one of those boards is a potential gold mine for cheap marketing needs. And with allrepparttar 120054 shopping I’m sure you will be doing this giving season, I’ll bet you’ll find that more places have these boards than what you initially considered. While fulfilling your gift giving requirements, takerepparttar 120055 time to visit shops you’ve never set foot in. If they don’t have a board, you might get an idea for another marketing type you can apply to your own business. Keep your eyes and mind open. Look atrepparttar 120056 sales while you shop,repparttar 120057 ads, andrepparttar 120058 displays. Think ofrepparttar 120059 reasoning those marketers used when putting it all together and see if you can’t find new and creative ways to market your own goods or services.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use