Want more unique Visitors?

Written by Robin Porter


Getting more traffic must be one ofrepparttar most widely covered subjects onrepparttar 121678 Internet today.

Everyone wants more visitors to their website, and with online competition increasing daily, marketing your business online can seem like a daunting task. But as we come across ever more imaginative ways to lure them in, I can’t help feeling thatrepparttar 121679 vast majority of webmasters are overlooking a vast untapped online market. Potential markets of many millions of "surfers", many of which are likely to be interested in your products / services / website. But if such huge markets exist, why are nearly all webmasters overlooking them?

The answer is language.

We take it for granted that English isrepparttar 121680 language ofrepparttar 121681 Net. Most of us don’t give it a second thought that many tens of millions of people are surfingrepparttar 121682 web in languages other than English. The rate of new user growth inrepparttar 121683 United States may be starting to slow down, but in Europe and elsewhere it’s just hotting up. Everyone’s getting online! Andrepparttar 121684 mixture of languages is enormous – French, German, Spanish, Italian, Swedish. In many of these countries,repparttar 121685 Internet is being embraced in ways not seen inrepparttar 121686 US. One such example is Finland – now widely recognised as a pioneer inrepparttar 121687 use of new Internet technologies and ways of usingrepparttar 121688 Internet. It is also home to techno giants such as Nokia and Erricson.

Historically,repparttar 121689 Europeans were colonist empires, and consequently, their languages are spread throughoutrepparttar 121690 world. Spain and Portugal dominated central and South America, andrepparttar 121691 French reached Canada,repparttar 121692 Carribean and large parts of Africa. Consequently Spanish isrepparttar 121693 official language of twenty countries, is spoken by over 250million people, and isrepparttar 121694 third most widely spoken language inrepparttar 121695 world. Then of course, there’s China. With over 1Billion people –that’s over 16% ofrepparttar 121696 population –it’s not going to be very long before we have to sit up and take notice of this huge emerging market.

So how do we tap into these markets? Firstly, you need a translated version of your website. If you have a large site, you may prefer to produce an abridged version. Translation services are easy to find locally, or you can find them online. Ideally, use one whererepparttar 121697 translator translates into their native tongue. There are some online services where you can just typerepparttar 121698 URL of a webpage, and it will provide you with your page instantly translated. These services are inexpensive or even free (such as http://www.freetranslation.com or http://www.plustranslation.com ). It is advisable, however, to get a fluent speaker ofrepparttar 121699 language to checkrepparttar 121700 results before you use them.

ALL WEBSITE VISITORS ARE NOT CREATED EQUAL

Written by Steve Hartung


The first study of actual online behavior released earlier this week by McKinsey and Media Metrix shows that only half of online consumers are active users, logging on at least once a month. Furthermore, among those active users, six distinct segments have emerged: Simplifiers, Surfers, Connectors, Bargainers, Routiners and Sportsters.

McKinsey's John Forsyth said that marketers who try to reach all six at once, or approach them as if they were all alike, "do so at their peril," hencerepparttar title ofrepparttar 121677 report - "All Website Visitors Are Not Created Equal."

************************************************************

Here are some detailsrepparttar 121678 report provides --

Simplifiers userepparttar 121679 Internet to make their lives easier, and tend to log on with a specific purpose in mind and they want to do it quickly and easily. Although Simplifiers spend just 7 hours per month onrepparttar 121680 Web, they haverepparttar 121681 longest tenure online (49% have been online for over 5 years) and account for half ofrepparttar 121682 total online transactions.

Surfers constitute just 8% ofrepparttar 121683 active user population, but they account for 32% of online time -- far more than any other segment inrepparttar 121684 study. They access over four times as many pages asrepparttar 121685 average user, and move quickly amongrepparttar 121686 domains, continually seeking new experiences.

Connectors are relative novices, seeking reasons to userepparttar 121687 Internet. Although Connectors account for 36% ofrepparttar 121688 active user population, 40% of them have been online less than two years, and just 42% have made purchases online (versus an average of 61%). Connectors often userepparttar 121689 Internet to "connect" with people through e-mail and chat rooms. However, they hold great potential to expand their use and become members of a different segment.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use