Want more unique Visitors?Written by Robin Porter
Getting more traffic must be one of most widely covered subjects on Internet today.Everyone wants more visitors to their website, and with online competition increasing daily, marketing your business online can seem like a daunting task. But as we come across ever more imaginative ways to lure them in, I can’t help feeling that vast majority of webmasters are overlooking a vast untapped online market. Potential markets of many millions of "surfers", many of which are likely to be interested in your products / services / website. But if such huge markets exist, why are nearly all webmasters overlooking them? The answer is language. We take it for granted that English is language of Net. Most of us don’t give it a second thought that many tens of millions of people are surfing web in languages other than English. The rate of new user growth in United States may be starting to slow down, but in Europe and elsewhere it’s just hotting up. Everyone’s getting online! And mixture of languages is enormous – French, German, Spanish, Italian, Swedish. In many of these countries, Internet is being embraced in ways not seen in US. One such example is Finland – now widely recognised as a pioneer in use of new Internet technologies and ways of using Internet. It is also home to techno giants such as Nokia and Erricson. Historically, Europeans were colonist empires, and consequently, their languages are spread throughout world. Spain and Portugal dominated central and South America, and French reached Canada, Carribean and large parts of Africa. Consequently Spanish is official language of twenty countries, is spoken by over 250million people, and is third most widely spoken language in world. Then of course, there’s China. With over 1Billion people –that’s over 16% of population –it’s not going to be very long before we have to sit up and take notice of this huge emerging market. So how do we tap into these markets? Firstly, you need a translated version of your website. If you have a large site, you may prefer to produce an abridged version. Translation services are easy to find locally, or you can find them online. Ideally, use one where translator translates into their native tongue. There are some online services where you can just type URL of a webpage, and it will provide you with your page instantly translated. These services are inexpensive or even free (such as http://www.freetranslation.com or http://www.plustranslation.com ). It is advisable, however, to get a fluent speaker of language to check results before you use them.
| | ALL WEBSITE VISITORS ARE NOT CREATED EQUALWritten by Steve Hartung
The first study of actual online behavior released earlier this week by McKinsey and Media Metrix shows that only half of online consumers are active users, logging on at least once a month. Furthermore, among those active users, six distinct segments have emerged: Simplifiers, Surfers, Connectors, Bargainers, Routiners and Sportsters.McKinsey's John Forsyth said that marketers who try to reach all six at once, or approach them as if they were all alike, "do so at their peril," hence title of report - "All Website Visitors Are Not Created Equal." ************************************************************ Here are some details report provides -- Simplifiers use Internet to make their lives easier, and tend to log on with a specific purpose in mind and they want to do it quickly and easily. Although Simplifiers spend just 7 hours per month on Web, they have longest tenure online (49% have been online for over 5 years) and account for half of total online transactions. Surfers constitute just 8% of active user population, but they account for 32% of online time -- far more than any other segment in study. They access over four times as many pages as average user, and move quickly among domains, continually seeking new experiences. Connectors are relative novices, seeking reasons to use Internet. Although Connectors account for 36% of active user population, 40% of them have been online less than two years, and just 42% have made purchases online (versus an average of 61%). Connectors often use Internet to "connect" with people through e-mail and chat rooms. However, they hold great potential to expand their use and become members of a different segment.
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