Want a better website ranking?

Written by Clare Lawrence

Want a better website ranking? By Clare Lawrence 8th June 2004

Almost everyone wants to improve their rankings inrepparttar search engines, also known as Search engine results placement. How to do it? The web is full of services offering to submit your website to 1,000’s of search engines and directories for $19.99.

As you might imagine nearly all of these services produce very disappointing results.

How should I go about it? I focus on Google,repparttar 127880 leading search engine as it currently accounts for about 56% of global web searches. I have also learnt by painful and expensive experience but got there.

Play byrepparttar 127881 rules

First things first. Google is fighting a war against spammers, those who attempt to artificially inflate their SERPS. To be successful inrepparttar 127882 long run you need to keep torepparttar 127883 guidelines. Google helpfully publishes these at www.google.com/guidelines.htm

If you have spammed your site in an attempt to get torepparttar 127884 top, then perhaps now isrepparttar 127885 time to de-spam it.

Content is King

Search engines are looking for content that is relevant,repparttar 127886 results shown from a search sort in to orderrepparttar 127887 sites by order of relevance. The more a page is about a subjectrepparttar 127888 better its ranking will be.

Decide on what keywords you want to rank under.

Then use these keywords on a page regularly, this increases it’s a pages relevance, but not if you get too carried away, that’s spamming.


Google’s PageRank technology measuresrepparttar 127889 importance of a site byrepparttar 127890 number of pages that link to it. The greaterrepparttar 127891 number of inward links your site has thenrepparttar 127892 more valuable its page are viewed to be. Particularly important isrepparttar 127893 use of keywords as anchor text, for examplerepparttar 127894 phrase Domain Name Registration when linked to a page about domain names, gives a boost torepparttar 127895 destination site.

How best to use Links

Written by Clare Lawrence

How best to use Links By Clare Lawrence 21st August 2003


Google isrepparttar world’s leading search engine and it measures link popularity as a key component of its ranking algorithm, using what is calls PageRank.

Readrepparttar 127879 following quote from Google’s advice to webmasters:


PageRank Explained PageRank relies onrepparttar 127880 uniquely democratic nature ofrepparttar 127881 web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more thanrepparttar 127882 sheer volume of votes, or links a page receives; it also analyzesrepparttar 127883 page that castsrepparttar 127884 vote.

Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query.

So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyondrepparttar 127885 number of times a term appears on a page and examines all aspects ofrepparttar 127886 page's content (andrepparttar 127887 content ofrepparttar 127888 pages linking to it) to determine if it's a good match for your query.

Integrity Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement withinrepparttar 127889 results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search.

Sites with many relevant and quality links are awarded a higher page rank than those with less relevant and lower quality links. Developing a strategy for improvingrepparttar 127890 use of links is therefore very important if you want a good ranking in Google.

Beware of link farms or link exchange programs Google’s advice to webmasters is clear www.google.com/webmasters/guidelines.html · Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" onrepparttar 127891 web as your own ranking may be affected adversely by those links. · Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommendrepparttar 127892 use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use