If I were to ask you where
best place to make a sale was, you would probably answer
Internet, right? You might be surprised to hear that while
'Net is still going strong, it's not necessarily where you could be pulling
bulk of your sales from.Even though
Internet is hotter than hot, a lot of major dot-com's are reverting to
good old telephone to make sales. Their impressive web sites get lots of interested prospects, then use a room of veteran telemarketers to make sales.
These firms are finding they can sell small items on
Internet, but they can get
bigger sales of $500 to $5,000 with a telephone call. The Internet revolution has only increased
need for telephone marketing. Many of
largest e-commerce sites ask for your phone number, then have a room of expert telephone sales reps call you for
big pitch.
Why? Telephone selling works. Here are some simple tips that will boost your effectiveness on
phone.
**Try to go directly to
person who can authorize a purchase for your product or service.
**When you get
decision maker on
line, jump into a concise statement of
main benefit you can bring her. "We have a new process that can save you 20% on production costs."