Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptionsby Paula Morrow http://www.idealmarketingcorp.com
It just wasn't happening. Yes, visitors were coming to site, but opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn't work!
With both free and paid variations available, co-registration is based on practice of presenting a prospect with multiple opt-in opportunities (usually subscriptions or memberships) at same time.
The Free Way:
The free method of co-registration involves a cooperative effort between competitors, where each offers their list chance to sign up for a competing ezine(s), often on a confirmation page after a purchase is made.
In this way, members of co-op 'share' each others traffic. You can think of this as a type of joint venture. It works best when you partner with one or two other ezine publishers, offering 3-4 ezine options. You must limit choices, as too many can be overwhelming to prospect.
The Paid Way:
There are a number of services popping up across Internet where an ezine publisher can pay to have their ezine posted with others, in a directory setting. A prospect visiting these sites will be presented with a number of sign up opportunities to opt-in. These services are also known as pay-per-subscriber directories.
However, as with other forms of paid promotions, before investigating a paid co-registration service, you MUST have a firm understanding of your numbers. Do you know how much a new subscriber is worth to you?
Once you've grown your opt-in list to around 500, run your conversion rates; know how much you can afford per lead beforehand to break even.
If you're brand new and haven't yet gotten a firm sense of your return-on-investment (ROI), wait until you do before signing up. Without an understanding of your revenue and conversion, you could end up overpaying.