Want More Visitors? Customers? Clients? Make it easy for them to "Buy"

Written by Judy Cullins


Today, I almost lost a sale because when a potential customer went to my site under "teleclasses" and orderedrepparttar 3-audio-tape series at a discounted price of $50, she noticed it said $90. Of course she didn't makerepparttar 109002 order. Just a little mix up, but if she hadn't told me,repparttar 109003 mistake could be sending many other buyers away. The how to buy wasn't clear enough, andrepparttar 109004 price was wrong.

Although my Web master and I fixed it in a few minutes, this mistake reminded me to update and "check and correct" each part of my site more often. To make up forrepparttar 109005 mistake, I offered her 3 free eBooks valued at $30 free when she revisited.

Damage Control or Regular Maintenance?

I'd much rather be sure all links and information are tested before I load that information to my site. It makes you wonder how many sales are you losing because somehow, you don't make it easy for your customers to "buy."

In all of my free eSpecial Reports, I add an order page that gives potential buyers more choices. Some people will never give out their credit card information onrepparttar 109006 Web, so to increase responses, I give them these choices:

Five Easy Ways to Order:

1. Go to "Discounts ofrepparttar 109007 Month" at www.bookcoaching.com/discounts.shtml. Fill outrepparttar 109008 order form with your credit card name, number and expiration date.

2. Callrepparttar 109009 toll-free number 1/888/306-4537 orrepparttar 109010 local telephone number at 1/619/466-0622. Have your credit card information ready along withrepparttar 109011 titles and prices.

Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptions

Written by Paula Morrow


Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptions

by Paula Morrow http://www.idealmarketingcorp.com

It just wasn't happening. Yes, visitors were coming torepparttar site, butrepparttar 109001 opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn't work!

With both free and paid variations available, co-registration is based onrepparttar 109002 practice of presenting a prospect with multiple opt-in opportunities (usually subscriptions or memberships) atrepparttar 109003 same time.

The Free Way:

The free method of co-registration involves a cooperative effort between competitors, where each offers their listrepparttar 109004 chance to sign up for a competing ezine(s), often on a confirmation page after a purchase is made.

In this way, members ofrepparttar 109005 co-op 'share' each others traffic. You can think of this as a type of joint venture. It works best when you partner with one or two other ezine publishers, offering 3-4 ezine options. You must limitrepparttar 109006 choices, as too many can be overwhelming torepparttar 109007 prospect.

The Paid Way:

There are a number of services popping up acrossrepparttar 109008 Internet where an ezine publisher can pay to have their ezine posted with others, in a directory setting. A prospect visiting these sites will be presented with a number of sign up opportunities to opt-in. These services are also known as pay-per-subscriber directories.

However, as with other forms of paid promotions, before investigating a paid co-registration service, you MUST have a firm understanding of your numbers. Do you know how much a new subscriber is worth to you?

Once you've grown your opt-in list to around 500, run your conversion rates; know how much you can afford per lead beforehand to break even.

If you're brand new and haven't yet gotten a firm sense of your return-on-investment (ROI), wait until you do before signing up. Without an understanding of your revenue and conversion, you could end up overpaying.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use