Wacky Test Marketing: Part 3

Written by Jim Green

Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.

Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche.

What did please me though was confirmation that my reasoning for engaging in a second wacky test marketing run was justified.

You see both of these projects have an inherent element of website optimization about them; a strategy I have been working on for some considerable time; a strategy I have put torepparttar test in small ways but never tried out before in full measure.

I wasn’t so much concerned with consumer reaction torepparttar 145944 second project as I was withrepparttar 145945 reaction ofrepparttar 145946 search engine spiders torepparttar 145947 optimization of my website.

Here is how matters have panned out so far with regard to major SE positioning.

More importantly both sets of results were obtained within hours of submittingrepparttar 145948 URLs.


Yahoo!No.2 out of 4,500,000 competitive pages AltaVista No.2 out of 4,460,000 competitive pages All The WebNo.2 out of 4,040,000 competitive pages MSNNo.1 out of 0,786,970 competitive pages

As apposed to…


When is 'Spying on Your Competition' a Complete Waste of Time?

Written by Ron Hutton

Copyright 2005 Ron Hutton

Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you seerepparttar headline that reads...

"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"

You think "Hmmmm. Sounds good. Looks intriguing..."

"Never Build Another Keyword List The Slow And Hard Way!"

Gosh. Is it possible?

"You must understand that this is a numbers game."

O.K. Now tell me something not quite so obvious.

The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate allrepparttar 145878 "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.

Don't pull out your credit card just yet.

With this particular product there's no need to reviewrepparttar 145879 entire sales letter to find out what elserepparttar 145880 software will do for you. It's all nicely summarized inrepparttar 145881 very first headline.

The sales letter includes a link to view a nice video presentation demonstrating howrepparttar 145882 software works, and it certainly appears to do exactly whatrepparttar 145883 author says it will. I have no doubt thatrepparttar 145884 program delivers on all ofrepparttar 145885 promises ofrepparttar 145886 sales letter, but what exactly are you getting?

Let's go back torepparttar 145887 headline again...

"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"

Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?

What doesn't this software tell you?

1) Keyword search frequency. 2) The amount of competition for any keyword. 3) Keyword bid cost in Google Adwords and/orrepparttar 145888 approximate Adsense value.

When you takerepparttar 145889 approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.

Cont'd on page 2 ==>
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