Written by Steven Boaze

Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one ofrepparttar easiest roads torepparttar 108122 fulfillment of these dreams of wealth is writing effective solo ads and using them correctly The only thing is, hardly anyone gives much real thought torepparttar 108123 basic ingredient of selling by email -repparttar 108124 writing of profitable solo ads. If your online business is to succeed, then you must acquirerepparttar 108125 expertise of writing solo ads that sell your product or services! So what makes a solo ad good or bad? First of all, it must appeal torepparttar 108126 reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says inrepparttar 108127 least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to producerepparttar 108128 desired results whether inquiries or sales. Grabbingrepparttar 108129 reader's attention is your first objective. You must assume repparttar 108130 reader is "scanning"repparttar 108131 page on which your ad appears inrepparttar 108132 company of two or three hundred solo ads. Therefore, there has to be something about your ad that causes them to stop scanning and look at yours! So,repparttar 108133 first two or three words of your ad are ofrepparttar 108134 utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involverepparttar 108135 reader, tend to berepparttar 108136 best attention-grabbers. Such words as: FREE... WIN... MAKE BIG MONEY... Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers ofrepparttar 108137 other ads onrepparttar 108138 same page. Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits torepparttar 108139 reader. Inrepparttar 108140 language of professional copywriters, you've grabbedrepparttar 108141 attention of your prospect, and interested them with something that even they can do. The next rule of good solo ad copywriting has to do withrepparttar 108142 arousal ofrepparttar 108143 reader's desire to get in on your offer. In a great many instances, this rule is by-passed, and it appears, this isrepparttar 108144 real reason that an ad doesn't pull according torepparttar 108145 expectations ofrepparttar 108146 advertiser. Think about it - you've got your reader's attention; you've told them it's easy and simple; and you're about to ask them to do something. Unless you takerepparttar 108147 time to further "want your offer," your ad is going to only half turn them on. they'll compare your ad withrepparttar 108148 others that have grabbed their attention and finally decide uponrepparttar 108149 one that interests themrepparttar 108150 most. What I'm saying is that here isrepparttar 108151 place for you to insert that magic word "guaranteed" or some other such word or phrase. So now, we've got an ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed! Nowrepparttar 108152 reader is turned on, and in their mind, can't lose. You're ready to ask for their money. This isrepparttar 108153 "demand for action" part of your ad. This isrepparttar 108154 part where you want to use such words as: Limited offer - Act now! Write today! Only and/or just...

SEO Copywriting - In the Wake of the “Florida” Update

Written by Karon Thackston

by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword

After Google’s most recent update, those inrepparttar search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions inrepparttar 108121 top 10 flounder and bob around inrepparttar 108122 search results like a fishing cork in a pond, many are scrambling for answers about what to do next. I’ve been asked for my opinions about changes in search engine copywriting, so I thought I’d share some of my insights.

Just likerepparttar 108123 SEOs whose editorials and interviews you’ve recently read, I too am expressing opinions here. Nobody knows for sure what has happened or what Google plans to do inrepparttar 108124 future. However, based on what I’ve seen so far, I do have some observations to share in response to a few commonly asked questions.

“Many are saying that ‘over-optimized’ sites are being penalized. Should I reducerepparttar 108125 keyword saturation on my pages?”

The changes at Google this go ‘round have nothing to do with a penalty; it's simply an algorithm change. No penalties, no punishments, etc. Over saturation of keywords has always been bad, however, many were getting away with it pre-Florida. I have never been a fan of “shoving” keywords into your copy wherever you have an extra syllable. Keeping an acceptable level of keyword saturation is still important. Just don’t overdo it. Remember, your ultimate goal should be to write for your human visitors… notrepparttar 108126 search engine spiders.

Case in point: Do a Google search forrepparttar 108127 term “website design.” Atrepparttar 108128 time of this article, I clicked through to many ofrepparttar 108129 sites returned inrepparttar 108130 top 10. As I read throughrepparttar 108131 home pages of these sites, I noticed how often they repeatedrepparttar 108132 keyphrase “website design.” These pages had a good level of saturation. Not too heavy, not too light.

Unless yours is one of those sites where every third word is a keyword/phrase, I would not recommend changingrepparttar 108133 level of keyword saturation at this point.

“There have been reports of Google moving to a semantic-based system. Does this mean keywords will no longer be used?”

In my opinion,repparttar 108134 reports are true… Google is moving to a semantic-type system. But that doesn't mean keywords are on their way out at all. Afterrepparttar 108135 changes are made, Google will be going beyond *just* looking for keywords on your page. They’ll want well-written copy… actual language that speaks to your site visitors. That means your copy will take on a more important role than ever before. And that’s great news!

For those of us who have been focusing on search engine copywriting that appeals to bothrepparttar 108136 engines andrepparttar 108137 site visitors, Google’s upcoming changes should be very exciting.

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