Right now, I want you to make a choiceÖ
Are you going to sit by with mediocre advertising results, or are you going to invest a little bit of time to assure every classified you write has pulling power of a 350 horse power money generating, engine?
The reality of ads is most people do not use them effectively. And bottom line, an effective classified ad is workhorse of your businesses.
So, are you using these little wonders to your full advantage?
Can you comfortably invest $100 in ads with assurance that youíll pull in $1,200 or more?
If not, then thereís a world Iím about to open to you. And secrets youíre going to learn have potential to literally shatter your belief that you need to spend a lot of money and place thousands of classifieds to turn any real profits.
STEP ONE: GRAB THEM WITH YOUR HEADLINE!
Forget about cleverly designed sentences and trying to wow readers with your selection of words. Your headline has one job, and thatís to draw reader in to rest of your advertisement.
Any headline you write should make your offer stand out from rest, stop reader dead in their tracks, and make them curious.
So, what makes people stop and want to learn more about your offer?
It speaks to them directly, and then it proposes a solution to a problem.