Written by Bob McElwain

Writing is writing, right?

Well, yes and no. Certainly there are requirements common to all writing. Correct spelling, for example. Butrepparttar requirements vary according torepparttar 129687 task.

In writing a story, such things as sustaining suspense and pace are fundamental. Ifrepparttar 129688 reader does not feel compelled to turnrepparttar 129689 page,repparttar 129690 tale does not "sell."

Oddly enough this characteristic essential in fiction, applies to writing articles. If visitors do not read enthusiastically torepparttar 129691 end ofrepparttar 129692 work, then you did not reach them.

A Rule Of Thumb

While there are many options in structuring an article, it's hard to beat that old, tried and true formula that goes like this.

> Tell 'em what you're going to say.

> Say it.

> Then tell 'em what you said.

This format is excellent. Readers can see in a glance whether or not they have need forrepparttar 129693 information that follows. Thus they can quickly move on if they do not. What's more, they will thank you for not wasting their time by dragging them into content of no help to them. This applies to articles you write for your newsletter and for those you submit to others.

Some Guidelines

The following are must-have elements authors who want their work to be accepted as first rate must include. While I'm thinking of articles here, all applies pretty much as stated to web pages as well.

Writing Without A Purpose

It doesn't work. You have likely seen hastily written newsletters that simply ramble from beginning to end. Sure, there may be an idea or two mixed in that's worth a thought. But most will go unnoticed for few will struggle throughrepparttar 129694 ramblings.

Before beginning, a clear purpose forrepparttar 129695 piece needs to be defined. The point you want to make, if you will. Orrepparttar 129696 information you want to provide.

Next considerrepparttar 129697 points your want to include that collectively define that purpose and demonstrate its value.

Start With A Bang

The title matters more than many believe. Think of it asrepparttar 129698 headline on a sales presentation. Its purpose is to drawrepparttar 129699 reader intorepparttar 129700 first paragraph ofrepparttar 129701 article.

The first line ofrepparttar 129702 first paragraph, andrepparttar 129703 first paragraph itself, are critical. It is while reading this text, your reader will decide whether or not to continue.

Hold To A Steady Even Flow

While extensive outlining is not much help, it's a good idea to know before you begin writing, how you plan to grab attention immediately. And equally important, how you want to wrap. This needs snap, if you can manage it. Something memorablerepparttar 129704 reader carries away that reminds them of what was presented.

Given you know how you want to begin and end, considerrepparttar 129705 points you want to make withinrepparttar 129706 article. Some recommend ordering these points withrepparttar 129707 most important first. This isrepparttar 129708 format used in newspapers so that wherever a reader quits, they have seenrepparttar 129709 strongest points.

While many also recommend this format for articles, it doesn't work as well for me. Flow matters more. That is, begin withrepparttar 129710 point that matters most if possible. But be sure it flows fromrepparttar 129711 headline. Else choose to open with a lesser point. There must be no sudden "jump" betweenrepparttar 129712 headline and first sentence.

Writing Press Releases That Get Noticed

Written by Brian Moore

Amongrepparttar various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases.

Press releases are a way to get your business exposed to more and more would be customers. They are written as a news article and submitted to editors who would then print them or follow up with you for a story.

An example of a successful press release can be found at http://www.allprobizops.com/successrelease.html. Take a moment to read through that article and then take a closer look.

You'll find that this press release, just like any good news article, answers some basic questions forrepparttar 129685 reader. Not only that, there is a specific formula involved in constructingrepparttar 129686 piece.

Here arerepparttar 129687 questions:

Who…will bring or brought aboutrepparttar 129688 event?

What…is going to happen or has happened?

Where…will or did this take place?

When…will or didrepparttar 129689 event occur?

Why…will or did it occur?

How…will or did it happen?

Now, here isrepparttar 129690 formula. If you plan to write a great press release you must know and understand how to build it:

First isrepparttar 129691 headline. Chooserepparttar 129692 words carefully to convey several things at once torepparttar 129693 reader. They must be brief and torepparttar 129694 point. You say whatrepparttar 129695 news is about in ten words or less.

The words of your headline must be exciting and dynamic. Don't be afraid to make a bold claim your headline, say for example, "Thousands of People Reap Thousands in New Internet Business." Just be sure – very sure – you back this up with proven facts in your article.

The next component inrepparttar 129696 formula isrepparttar 129697 opening. This is where, in no more than two sentences, you capsulate your information – tell whatrepparttar 129698 article is going to be about in bite size. Answerrepparttar 129699 "who, what, when, where, why, and how" questions as briefly as possible. Save details for later.

Analyze this part of your press release carefully. To be successfulrepparttar 129700 article must be able to peakrepparttar 129701 readers' attention at this point. In other words, if they read nothing further, they have allrepparttar 129702 information they need to take action.

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