Written by Meredith Pond

If your online sales have taken a dip lately, your product or service isn't necessarily to blame. Evenrepparttar best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy singsrepparttar 134765 praises of not only your product, but your business smarts and credibility as well?

First of all, you need to start withrepparttar 134766 basics. Begin by printing out all pages of your web copy. Then, grab a red pen and go to work. Read carefully through each sentence of your copy, correcting any mistakes in spelling, grammar, or punctuation. If you don't feel you haverepparttar 134767 expertise to find all those common little mistakes, have someone else do it for you. Unless you have a degree in English, you're likely to miss something.

Now, some of you might be taking this advice with a grain of salt, thinking that most people don't notice or concern themselves with grammatical errors in your web copy. It's true that some people won't notice or won't care, but savvy, intelligent people (which your customers likely are) will notice, and those little mistakes can quickly add up to a gaping hole in your credibility. Don't insult your customers' intelligence by assuming they won't notice these mistakes.

After you've made it allrepparttar 134768 way through your copy, and are satisfied that your grammar is absolute perfection, read it again. Better yet, have someone else read it. The value in this is simple. If there's a sentence or paragraph that doesn't make perfect sense or fully explain what you're trying to say, you're less likely to notice it than someone who really NEEDSrepparttar 134769 information. You already know everything you're trying to explain to others, so clarity is not as big an issue for you, than for someone who knows nothing about your business. So, ask a friend, relative, or neighbor to read your copy carefully and point out anything that isn't perfectly clear. If you want to be successful, your potential customers need to have a clear picture of what you're offering.

10 Web Site Add-Ons That Can Catapult Traffic!

Written by Larry Dotson

1. Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions.

2. Add a directory of web site links to your web site. People will visit your web site to find related web site links forrepparttar topic they're interested in.

3. Add an article section to your web site. People will visit your web site to read and learn new info related to their interests.

4. Add an archive of past e-zine issues to your web site. People will visit your web site to read past issues of your e-zine that they've missed.

5. Add a free ebook directory to your web site. People will visit your site to download, study and read new information.

6. Add a free classified ad section. People will visit your web site to place their own free classified ad and to read other offers.

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