winners from losers in this metaphorical race we

call “business success”??

Intelligence? Money? Luck? Influence? Is it ...?

These assets can certainly enhance your success. Yet

there is still one secret ingredient ... beyond all else ...

that can and will determine whether you win or lose in

the business world.

Can you guess what it is? You give up??!!

The single most powerful ingredient to performance

mastery ... one that above all else separates the

Olympic Gold from those who never get to the finish

line ... is what I call “The Last Mile Advantage”.

===> What is “Last Mile Advantage”?

It is giving your goal **everything** you got ... and

sometimes more ... in that last mile of your race to get

to your finish line.

You see it all time in Olympics. Hitting the

“wall”, incurring an injury, falling off track ... yet

somehow, somewhere that athlete taps into their inner

power to not only finish race, but to also win it.

As business owners, we are constantly being challenged

As your business grows, it will take on a life and personality of it's own. Your "Business Personality" is a reflection of you, time and effort you put into it. For those of us with small and home businesses they are an actual essence or reflection of ourselves. We breathe life into something once lifeless. Our clients and customers see this reflection every day by store front we present and by actions we take.

Treat your business as you would a pupil. Lead it, advise it, guide it through rough spots. Don't let it wonder off. Keep it focused on end result. Your end result or business goal should be to service your (key or) target customer.

This is Marketing! Marketing is not necessarily promotion or advertising, although they are great tools to be used in a marketing strategy. Marketing however, is an overview of your business and how it relates to your customers, past. present and future.

Your business no matter what it is, should have one goal in mind, to benefit and relate to your customers. How do you do this? You must first understand how your business is portrayed by audience. Take a look at your business through their eyes!

People are instinctively sensitive to their surroundings. Whether it's restaurant they eat in, or business they deal with. Your business should be sensitive to needs of your customer, a pleasure to deal with and portray image they imagined you should be. Your business should form a friendly, almost family like alliance with your customer and targeted market.