Obviously differences are many. There is one BIG difference, however, that many small business people overlook. That difference is PROMOTION. I'm not talking about marketing a product, your web site will do that.

I'm talking about promoting YOU and YOUR site.

Why are we in business? The answer for most is pretty easy, to make money. Here's dilemma; we were not TAUGHT by our parents or in school to promote ourselves. It wasn't polite.

Here's some good news. The term SELF PROMOTER is not a dirty phrase! In fact, it is REQUIRED if you want to succeed on Internet. I'm not talking about becoming obnoxious person who everyone avoids at dinner party because he's trying to pawn off his last time share unit. I'm talking about doing business like a business, not like a hobby.

WE HAVE NOT BEEN TAUGHT HOW. This is one reason we don't know how to do it and do it well. Until a few years ago many people thought that their path was going to be in a job with a company in offline world. You remember a JOB don't you?

THE KEY IS TO BE EASY TO DO BUSINESS WITH. HERE'S HOW.

GIVE 'EM WHAT THEY WANT

Does your website give your customer what they want? Visit your website as one of them. If you don't see what you want, or have a hard time finding information you needed, make changes NOW.

IS YOUR SITE COMPREHENSIVE?

If your customer can't find EVERYTHING they need to do business with you then you are missing boat. Internet customers DEMAND a complete solution. If you don't provide it, someone else will.

IS YOUR OFFER UNIQUE?

Let's face it. There are only so many products and services in world. While that's true it's just as true that each person in business has a UNIQUE SELLING PROPOSITION. Your USP can be defined this way, after all is said and done, WHY should I buy from you. Find your USP, make your site shout it out to every visitor and not only will you get repeat customers but REFERRALS as well.

STICK WITH THEM