Do you know all that you NEED to know to succeed in business?WARNING -- If you brushed past that question, you could well end up one of
many small businesses that fail. Here's how to avoid trap.
There are basic areas where you must have some knowledge to succeed. You don1t have to be an expert in these areas. In fact, you may well end up hiring experts to help you, but without a BASIC knowledge of these topics you risk being taken advantage of by very experts you hire. DEFEND yourself with knowledge. Here are three key areas for almost any business.
SALES AND MARKETING
The odds are that you sell a product or service. Call it what we like, bottom line, we sell things. Attorneys, doctors and accountants sell their time. Product manufacturers sell their products to retailer, who sells them to general public.
Many people think that sales and marketing is sideshow in circus of business. "Unless you have a compelling personality or can write award winning sales text, you will fail," they think.
Not so. Sales and marketing is math as much as anything else. If 100 visitors to your site earn you a certain amount of money then how much will you earn if 500 visitors show up? Learn to do math and don't let "experts" dazzle you with their buzzwords.
LEGAL
The good news here is that you don't have to be an attorney to make it in business. The bad news; you'll probably need one before it's over with. Let's arm ourselves with at least some basic knowledge. First, legal work is NOT a do it yourself proposition. Second, few people that you sit in front of will intimidate you as much as your own attorney.
