Written by Bob McElwain

This is a question I'm asked repeatedly. Others related to it include ...

"I saw this neat whatever. Do you think I can make money selling it?"

"I likerepparttar idea of multiple income streams. How do I do this?"

"I haven't much time. What'srepparttar 127519 easiest way to start?"

"If I read this book and followrepparttar 127520 plan in it, will I do okay?"

You can't make significant bucks selling "whatever" without a site that works. The same is true of building multiple income streams. As to time, if you haven't got it, there's no place to start, easy or otherwise.

The Real Challenge

The last question above isrepparttar 127521 one toughest to answer. Say a fellow buys a book, then reads it. Assuming it offers a good approach, can he expect to succeed withrepparttar 127522 plan suggested?

Possibly, but there's a point here that is being ignored. Infoproducts explaining how to succeed onrepparttar 127523 Web are generally sold withrepparttar 127524 implication that this product makes it easy to succeed. But is it so?

A bit of common sense brings a definitive answer quickly. First, if it was easy to succeed online, anybody could do so. Second, there's a difference between reading about an idea and implementing it.

Implementing Even A Simple Idea May Not Be Easy

I love Joe Robson's book, "Make Your Words Sell." (Click here for my review. It'srepparttar 127525 best approach I've seen to producing great ad copy for repparttar 127526 Web. I've read it four times now, made voluminous notes, and have produced half a dozen pages seeking to follow Joe's methods. I haven't got it yet. And I am not likely to get it soon. I did not expect otherwise.

Suppose you took Geometry in high school. Suppose you really understood it, that you even got an A. Does this mean you are prepared to teachrepparttar 127527 subject? Not at all. It only means you have essential tools with which to continue your study of mathematics. Further, if you do continue, you will learn even more about Geometry.

There is no book, teacher, or consultant that can provide you withrepparttar 127528 experience required to build a successful online business. Quiterepparttar 127529 contrary. You'll need to understandrepparttar 127530 contents of many books. You'll want allrepparttar 127531 quality input you can get. And all must be internalized so that you can effectively implement what you have learned.

The Wrong Question

One who asks such questions has things backwards. As I've stated elsewhere,repparttar 127532 first question should be who do you want to sell to. Having answered this,repparttar 127533 task is to find where they hang out onrepparttar 127534 Web and join in. While interacting with people with whom you enjoy, continue looking for a product that suits their needs.


Written by Bob McElwain

Many new torepparttar Web dream of building a successful online business. It's not uncommon to find these newcomers putting up cash for a "business opportunity" that "sounds" good. They may even try a couple more before coming to realize these programs earn money only for those they bought from.

Next, they may buy into a package containing a strategy for growing a particular online business. And some such programs do provide what is needed. Yet failure is more likely than success.

Why Success Eludes Many

A common cause of failure comes from a lack of understanding about what it takes to do much of anything. LEARNING is required. There's WORK to be done. And you'll need to SELL successfully.

These are "stop" words for many. They feel they know enough now that further learning should not be required. They are not keen on work. Andrepparttar 127518 idea of selling is somehow abhorrent. "Learn," "work," and "sell" stop such people dead in their tracks. Success is denied, online and offline.

Yetrepparttar 127519 essence of any business is selling. And there's work to be done behindrepparttar 127520 scenes to keeprepparttar 127521 business operating smoothly. What's more, there is a continuing flow of things to be learned in order to keep up withrepparttar 127522 times and ahead of your competition.

A Different Look At Selling

Selling is what business is all about. Profits come only from sales. Without an effective sales effort, profits will not amount to much.

But you may be looking at this word in a limited way. Selling doesn't necessarily mean stalkingrepparttar 127523 Ford showroom floor or peddling encyclopedias door to door.

Think about most things you buy. How are they "sold" to you? Often indirectly. Here's an example.

How Your Local Hardware Store Sells Like Crazy

After enteringrepparttar 127524 store, chances are you wander about, checking out this and that, collect a few items, then pay and leave. Just exactly who "sold" you anything? And how did they do so?

Simple. The store owner has stocked his shelves withrepparttar 127525 products you and his other customers need. And he's gone to some length to make it easy for you to find what you are looking for. What he's done is "offer" yourepparttar 127526 products he is selling.

One more element is required, but it can hardly be called selling.

If you can't figure which of two pipe wrenches to buy, a clerk will be happy to explainrepparttar 127527 difference between them so you can make an informed decision. This isn't a salesperson in action. This is a representative ofrepparttar 127528 store owner helping you makerepparttar 127529 best choice.

The success of some online businesses depends upon a very strong sales presentation which may be most ofrepparttar 127530 site content. However, many online businesses operate in muchrepparttar 127531 same manner as your local hardware store. You can dorepparttar 127532 same.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use