WANT TO KNOW MORE ABOUT YOUR VISITORS?Written by Bob McElwain
You are located in center of universe as you believe it to be. And this is exactly where you should be. But there are limitations as to what you can see from this position. Limitation often difficult to overcome. From a business point of view, such a position makes it difficult to see others as they really are. For example, it may be nearly impossible for you to view your site and sales presentations as your potential customers see them. Yet you must be able to slip on your visitor's "shoes," and wander about your site, seeing it as they do. Failing to do so on a regular basis severely limits profit potential. Many ignore this introspective evaluation because they are unable to be truly objective. And it is hard to do. But we can all improve our skills in this area. We can all achieve a greater degree of objectivity about our site and business. One approach lies in learning more about people in general. Look At Reality Eye-To-Eye In business, it never matters what you think or feel. The only thing that does matter, is your visitor's view of things. You undoubtedly know this is so. But have you thought this through right to end of it? If not, you may be overlooking powerful implications. Many doing business online have little or only a superficial knowledge of people. And they go no further. Unless you have a solid understanding of people, -- their hopes, their dreams, their fears, everything about them -- you are limiting your potential for success. Try This Next time you visit a small business site that is new to you, kind of kick back for a few moments, and look it over. Think about what you know of people as you examine site. You may find little indication writer thought much about people at all. Many small businesses are struggling for lack of awareness of who their visitors really are. And some are headed for disaster because of this lack. How Big Business Operates Larger "successful" companies frequently make same blunder, but in a different way. They know percentage of visitors who buy. They know percentage of those who return to buy again. They know what percentage buys their most profitable products. And they may target this group. Such companies are settling for far less success than is available. They talk frequently of motivation and behavior. They often hold weekend seminars to study such points. But in fact, their entire business is driven by sales data, not people. At bottom, they know very little about people. And could care less. Learning About People Most assume they know more than enough about people to be able to do business with them. But if you are one who seeks to be honest with yourself, a hard look may reveal how little you actually do know. The two characteristics of people that matter most are motivation and behavior. To break this down further, you want to know as much as possible about what people do, why they do it, how they do it, and so forth.
| | EFFICACY AND PROFITABILITY IN COMMERCIAL AVIATIONWritten by Captain Savas Uskent
----------------By Box------------------By: Capt.Savas Uskent ATP/CFI Boeings 737/800, B737/400-500, Airbus310/300-200,BAe146/100-70, Challenger 601-3A, LR-60, LR-55, LR-35, Caravelle SE210 http://www.geocities.com/uskent/index.html emailto:uskent@yahoo.comThe following article may freely be used in your printed or inter/intra net products provided kept intact including by-line and an email is sent to emailto:uskent@yahoo.com --------------The Article----------------------------- EFFICACY, EFFICIENCY AND PROFITABILITY IN AVIATION BUSINESS "How to" determine efficiency and profitability in a projected aviation business, is in fact a challenging work requiring several steps of rational and logical reasoning. I hereby would like to put forward some guidelines for you to be taken into account, as a very first step of an aviation entrepreneur. 1. The factors effecting efficacy, efficiency and profitability in commercial aviation: a. Human factor : The spirit of aviation, attitude, interest and loyalty of employees are of utmost importance. Start with selecting proper employees among applicants consistent with projected standarts and conditions of aviation business. The employees are able to boost your business or vice versa. Select your initial management team carefully, among well-known, intelligent and honest persons having capacity of leadership as well. Most of time, honesty tends to be bilateral. Remember, human have a sense of propriety and rightness that's called "conscience". b. Environmental factors: Consider the; I ) meteorological factors and climatic conditions of projected hubs and destinations, II) tourist industry cross effects on scheduling of projected destinations and timetables. III) take into account well-known historical and/or resort values of projected locations of your intended area of flight operations. c. Facilities and air assets: Consider the; I) Types of air assets: Types, quality, speed, range ,roominess and comfort of aviation assets (airplanes, jetliners, commercial jets, helicopters etc.) in accordance with projected aviation business and financial resources. II) Performance and management of Ground operations. Set forth standarts for efficient ground operations to support and soar your projected aviation business. Again, initial selection for right guys to be suited in teams of management and operations is of utmost importance. III) Quality of ATC control facilities of projected operations area. Undoubtedly, thanks to preceding leadership of Europe and North America, throughout most of continents in today's world, up-to-date and well sophisticated ATC services are enjoyed by world aviators. Nevertheless, in addition to difficulties encountered over underdeveloped air-route sections of world, total increased and almost congested volume of today's air traffic around world, decreases chances for direct route availability, as well as chances for reaching company flight plan cruise altitudes. Any increased ground mile and/or any decreased flight altitude, increases fuel burn, as well as cross financial burdens of aviation companies, and pollute world, damage ozone layer and contribute greenhouse effect. IV) Spirits, attitudes and performances of flight crew (Commanders, i.e. captains in charge, co-captains, first officers, i.e. co-pilots) and flight attendants (cabin crew). V) Quality and efficacy of training facilities for flight crew, flight attendants, ground operations and technical personnel. VI) Quality and efficacy of maintenance facilities and personnel. VII) Catering, servicing and additional inputs to projected efficiency of commercial aviation business. 2. Determining level of efficiency and cost index desired:
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