Written by B.L. Ochman

Is your public relations campaign gettingrepparttar results you want? If you're still counting on traditional press releases to spreadrepparttar 125052 word about your business,repparttar 125053 answer is probably no.

There's only a small amount of space available in traditional media, and there's tremendous competition for that coverage. The Internet provides a host of tools that let you have direct contact with customers and potential customers yet most businesses are still ignoring them.

There's more to media thanrepparttar 125054 press. Today, media is a collective term forrepparttar 125055 producers of content for mass consumption. Newspapers, radio and TV each are powerful mediums, but they are no longerrepparttar 125056 only - or necessarily evenrepparttar 125057 best - outlet for news about your company or product.

Web sites, e-zines, newsletters, Mail Lists, Online forums, newsgroups, Blogs, reputation management sites and e-mail also are all powerful mediums created byrepparttar 125058 Internet. They can have as much or more influence thanrepparttar 125059 press. In fact, journalists troll these mediums for stories.

Think like a wired journalist To get publicity now you must think like a wired journalist and realize thatrepparttar 125060 fact your company exists is not news. You must understand whatrepparttar 125061 journalists' audience wants to read and what they, by virtue of this, want to write.

And you need to learn where wired journalists look for news so you can be there. Understanding this perspective isrepparttar 125062 basis of a system I call Reality PR TM. Here arerepparttar 125063 principles upon whichrepparttar 125064 system is based.

Do not bullshit Pride yourself on your ability to make complex topics simple by unburdening them of jargon and MBA-speak. The more you stick to answering questions instead of spewing mission statement rhetoric,repparttar 125065 more likely you are to be sought out for your opinion. At least makerepparttar 125066 pretense of maintaining an impartial perspective.

Write an elevator pitch Write down your story idea in one sentence. Explain it in plain Englishrepparttar 125067 way you would tell it to a friend during an elevator ride. Get it down to 30 seconds.

Before you write a press release ask yourself where you have seen an article published likerepparttar 125068 one you want to write. If it's a release about your new Web site, your first anniversary orrepparttar 125069 company president's speech, chances are - unless your company is large and publicly traded -repparttar 125070 answer is nowhere.

Write tight Writing short and tight is hard. Keep your press pitches to an absolute maximum of 300 words including contact information and headlines. Keep your posts in mail lists and forums short and pointed.

Think vertical The Internet has created a new demand for vertical content that covers niche subject areas and smaller industries. Look not only at traditional media but also at specialized newsletters, e-zines, forums and newsgroups where your information can be of value.

Good, Bad or Indifferent

Written by Bob Osgoodby

It has been said that person's reputation isrepparttar most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future.

Many people who start a business fall intorepparttar 125051 "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known, and respected in his or her field.

If you intend to do business onrepparttar 125052 web a good reputation is extremely important. The web is a difficult medium to pursue a business on if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with a picture will go a long way.

But that is justrepparttar 125053 beginning. You must also be known onrepparttar 125054 web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure isrepparttar 125055 key. How can you get your name in front of people as an expert.

Some gorepparttar 125056 "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information from forged addresses, concerning recasting my home mortgage, on a daily basis. These arerepparttar 125057 last people I would do business with.

Writing articles is a good way to get known. Publishers have an ongoing need for fresh articles and normally welcome submissions. A search ofrepparttar 125058 web will quickly find publications, which would be suitable for your submissions. You should also publish your articles at web sites that allow submission there. Many publishers frequent these sites looking for content for their publications. A good place to start is Rozey Gean's site at: http://www.marketing-seek.com where you can easily submit your article.

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