Written by B.L. Ochman

Want to get your company news intorepparttar media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations acrossrepparttar 101236 country.

The editors quoted here work atrepparttar 101237 top 100 papers and some ofrepparttar 101238 highest visibility media inrepparttar 101239 United States. Their answers prove that there is no magic formula: getting press coverage for a company is not an easy feat.

Just The Facts M'am One overwhelming rule emerged. Be brief when you pitch a story. Stick torepparttar 101240 facts, get them into who, what, where, when and "why should I care" format. "If it's more than a page it won't even get skimmed," says Charlie Crumpley, Business Editor of The Daily Oklahoman, Oklahoma City, OK. "I don't mind going to a web site forrepparttar 101241 full information, if I'm interested."

"Justrepparttar 101242 bare bones," said Jerry Underwood, Business Editor of The Birmingham Times, Birmingham, AL. "And I prefer to be contacted before a general press release goes out to everyone." Jennifer Couzin, reporter for The Industry Standard says to keep initial information to "two or three paragraphs in a quick email."

Says Leslie Eaton, Economics Reporter, The New York Times, "Send a quick email first. If it involves a serious study I want to seerepparttar 101243 whole thing."

TIP: Keep your initial contact or release to 200 words or less. Make sure you cover who, what, when, where and why and give at least two names as contacts. If an editor wants to dorepparttar 101244 story, they will ask for more information.

Be Reachable! Don't use superlatives. The more you userepparttar 101245 least likely you are to be trusted. Journalists are trained to check when you say your mother's name is Susan Jones. If you say you arerepparttar 101246 first orrepparttar 101247 only, you'd better have a patent or some other proof to back up your claim.

One often-cited annoyance was that contact people were not available to reporters and editors on deadline. "At least give me one alternative person to contact," says Danny Sandy, Business reporter for The Fresno Bee, Fresno, CA. "Many times we get a release with a name and number and then find out that person is out of town forrepparttar 101248 week and can't be reached."

Don't Send Email Attachments If you send your pitch or release by email, make it plain text with no attachments. David Joachim, Senior Managing Editor at Internet Week says "We have a policy against opening attachments. I would never risk it." As Crumpley notes, "Email can be lethal." A virus could put a writer out of commission.

An editor may be onrepparttar 101249 road, accessing email long-distance on a laptop with limited batteries. Most journalists simple delete attachments under those circumstances. One email rule agreed upon by every editor: never send a group email that shows your entire press list.

Tips For Effective Online Advertising

Written by Archie R. Lawhorne

Banner Advertising The word "banner" in Internet terms is nothing more than a graphic image that announcesrepparttar name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of prospects. There are two different kinds of banner ads: FREE ads and PAID ads. Banner advertising is one ofrepparttar 101235 most prevalent advertising methods currently used. Depending on whererepparttar 101236 ad is placed, some paid banner ads can be quite expensive. Generally you pay forrepparttar 101237 banner ad based onrepparttar 101238 likely exposure it will get. Therefore, high traffic Web sites garner higher banner ad rates. An increasingly popular arrangement is to "pay-per-click". With this type of arrangement, you only pay forrepparttar 101239 people that actually click on your banner to visit your site. This is a often a much better deal than paying for people who are only "exposed" to your banner. Some programs have a fixed cost. Others let you determine what you pay for each click. Like anything else,repparttar 101240 key to effective banner advertising is to put your banner on web sites that target your market, and design a banner that compels people to click on it. There are many sites that offer free banner generation. Go to your favorite search engine and search for "Free banner ad design." There are tons of other resources available to assist with banner design. Go to http://www.webfreebees.net/banner and contact any ofrepparttar 101241 designers listed. Some of them will just design a banner and charge you forrepparttar 101242 work. Others will agree to designrepparttar 101243 banner for you in exchange for you placing one of their banners on your site for a specified period of time. Many free banner ads are also available inrepparttar 101244 form of a "banner exchange." The banner exchange operates under a simple agreement such as, "I advertise my business on your site for two months with my banner, and you dorepparttar 101245 same on my site for two months." Ideally, you want to make sure you are exchanging banners on high traffic sites. If one site has a significantly higher amount of traffic,repparttar 101246 exchange rate agreement might be altered to reflect this fact, such as a longer placement duration, etc. This is generally a good deal for both parties since it generates additional exposure to your business at virtually no cost. Just make sure you are careful not to exchange banners with a competitor selling similar products or services, as this might serve to drive traffic AWAY from your Web site -- certainly notrepparttar 101247 action you desire. Classified Ads One ofrepparttar 101248 most cost-effective tools available isrepparttar 101249 classified ad. Today there are literally thousands of places onrepparttar 101250 Net to post free classifieds. And there are numerous ways to find them. Simply go to Yahoo, HotBot, AltaVista, or any of repparttar 101251 other search engines and type "free classifieds." Hundreds of different sites will appear. Set an objective of how many listings a day you're going to post. It can be time-consuming, mindless work, so plan this in your "idle" time. Most free ads at classified sites expire after a certain amount of time, so keep track of which ones are most effective and keep returning to renew your ads. Here's some ofrepparttar 101252 most responsive classified sites I've found. 1. The ZAP Directory - http://www.linkmedia.com/inetexch/nowhoo/nowhoo.cgi 2. Yahoo Classifieds - http://classifieds.yahoo.com/ 3. Business Solutions Classifieds - http://www.iloft.com 4. Best Mall Classified Ads - http://www.bestmall.com/class/submit.html 5. 1AmericaMall - http://www.1second.com/freead.htm 6. Five Star Classified Ads - http://www.5starads.com/ 7. Classifieds 2000 - http://www.classifieds200.com/

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