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Visibility, Credibility and Position Through Articles and Celebrity Testimonials By Kathleen Gage

A huge problem for many people who are working on market visibility and position is amount of competition vying for same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business.

The great thing is you can begin immediately to utilize power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in morning and by afternoon reach thousands of folks all over world.

Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter).

A simple search on Internet of your area of interest and word newsletter in that search will bring up countless places looking for well-written articles.

If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below)

This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility.

Let’s face it, when you start in business, money is usually pretty darn tight. So, you must figure out how to get off ground without throwing your money down drain. Every single red cent is important enough to hang onto with a tight fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to tell about himself.

My friend had always told me that both he and his brother were inventers of copper wire. He insisted that two of them were fighting over a penny one day and managed to stretch it out into first strand of copper wire known to mankind.

Indeed, now is not time to try to reinvent copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESS

The point of advertising is to notify your customers of existence of your business. It is necessary to tell people that you are in business and to tell them what products and services you are offering.

Unless people know that you are offering a certain product or service at a certain price, no one will knock upon your door to buy your wares.

If you fail to attract customers and dollars, your business will die. Therefore, advertising is a must for success of your business. Sure, word of mouth can take you places, but it can only take you so far. Advertising is designed to pick up where word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A business is able to pick up so many customers and dollars on every advertising or promotion venture. Yet, a certain portion of your old and new customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must continue to generate new business and new dollars or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITION

If you have ever published an online ezine, then you will have seen attrition first hand.