Virtual AirportWritten by Hans Peter Oswald
Aero Registrar Secura GmbH proposes to IT departments of airports to sell aero-domains to companies at airport. Airports can build a portal of airport and forming by this a kind of virtual airport. The advantages: 1.Search engines are today focusing link popularity. If airports would build a portal of airport with interested companies and ask companies at airport as a condition for getting aero-domain and link to their websites that companies link back to airport's website, airports will get many links back to their own website. By this they increase success of their website. Especially Google,the most important search engine of world, is working with link popularity. If you assume, that website is important for your marketing, you should try to improve your ranking at Google and other search engines.
| | "The Spirit of Romania" or an attempt to brand a countryWritten by Anca Echim
What's first thing that comes to mind when you hear word "Romania"? Eastern European poverty? Gold Medal Gymnasts? Dracula? One of last things you might think of is travel and tourism, and a small Romanian based advertising company aims to change that with help of a daring project – The Spirit of Romania. Take several images signed by incredibly gifted photographers, mix them with catchy stories, travel journals, add a little bit of passion and voila! You have perfect recipe for digitally branding a country as an amazing and unique travel destination. This past June, Spirit Ad, a small, start-up advertising company located in Bucharest, Romania, launched first stage of an online campaign meant to brand a country. A web site found at http://www.spirit.ro that aims to show people a different side of Romania. It aims to show beauty hidden inside this country that would make travelers tell their friends back at home that YES, this was definitely THE TRIP of my life.
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