You want to get people to come to your web site, right? Well, once you gotten listed in search engines, submitted your site to big directories, and created link exchanges - then you'd be wise to spend a little time doing some viral marketing.
What's viral marketing? Simply put, it is using various means to get other people to refer your site to their friends and acquaintances. Why is this important? Simply put, most powerful technique for getting visitors and sales is a personal referral.
I'm sure you have run into this phenomenon in your life. I know I have. One day years ago when my back was killing me, I asked receptionist for name of a good chiropractor. She gave me name of Dr. Tam - and I've been seeing him now for over seven years (and have exceeded a hundred visits).
When I needed to go to a medical specialist to get something checked out, I went to place suggested by my doctor. I trust Dr. Frischer, so naturally I trust that he will not recommend a quack.
When my car needed to be fixed, I asked one of my mechanic friends if he knew of a good place to get it fixed. He sent me to a little shop in hills - it was a bit of a drive, but car was fixed correctly and at a reasonable price.
I can go on and on about this phenomenon, and I'm sure you can also find hundreds of examples from your own life. The point is simple. When people trust someone, they tend to trust their referrals as well.
That's why it is absolutely critical to include a "tell-a-friend" form on your site. If someone likes your site, you want to be sure that you've made it easy and convenient.
What is a tell-a-friend form? Simply out, you provide a simple for to allow your visitors to send your web site URL to their friends. You can include a link to a page with a form, or better yet, you can include form directly on your pages.