Viral Marketing Tips: Tell A Friend

Written by Richard Lowe

You want to get people to come to your web site, right? Well, once you gotten listed inrepparttar search engines, submitted your site torepparttar 134293 big directories, and created link exchanges - then you'd be wise to spend a little time doing some viral marketing.

What's viral marketing? Simply put, it is using various means to get other people to refer your site to their friends and acquaintances. Why is this important? Simply put,repparttar 134294 most powerful technique for getting visitors and sales is a personal referral.

I'm sure you have run into this phenomenon in your life. I know I have. One day years ago when my back was killing me, I askedrepparttar 134295 receptionist forrepparttar 134296 name of a good chiropractor. She gave merepparttar 134297 name of Dr. Tam - and I've been seeing him now for over seven years (and have exceeded a hundred visits).

When I needed to go to a medical specialist to get something checked out, I went torepparttar 134298 place suggested by my doctor. I trust Dr. Frischer, so naturally I trust that he will not recommend a quack.

When my car needed to be fixed, I asked one of my mechanic friends if he knew of a good place to get it fixed. He sent me to a little shop inrepparttar 134299 hills - it was a bit of a drive, butrepparttar 134300 car was fixed correctly and at a reasonable price.

I can go on and on about this phenomenon, and I'm sure you can also find hundreds of examples from your own life. The point is simple. When people trust someone, they tend to trust their referrals as well.

That's why it is absolutely critical to include a "tell-a-friend" form on your site. If someone likes your site, you want to be sure that you've made it easy and convenient.

What is a tell-a-friend form? Simply out, you provide a simple for to allow your visitors to send your web site URL to their friends. You can include a link to a page with a form, or better yet, you can includerepparttar 134301 form directly on your pages.

Ideally, you should provide this capability on every single page in your site. This should be a standard feature of your navigation. It's as important as including links to your home page, guestbook, privacy policy and contact information.

Viral Marketing Tips: Ebooks

Written by Richard Lowe

A great way to promote your site is to produce an electronic book. This viral marketing technique is actually very clever. You producerepparttar book, then allow others to distribute it without charging them anything from their own sites and ezines.

So how does this work? Well, you gather together between 10 and 20 articles. Less than 10 articles is not really enough of an ebook to attract much attention, and more than 20 makes for a large download. Remember to include enough material to make an interesting book, but not so much that those people with modems cannot download it in a few minutes.

Before you can actually create your ebook, you must decide uponrepparttar 134292 format that you want to use. Personally, I prefer Adobe Acrobat forrepparttar 134293 following reasons:

- The reader is free of charge

- It is installed on a vast number of systems

- The reader is available for Windows and MacIntosh systems alike

- It is an accepted format amongrepparttar 134294 user community

However,repparttar 134295 Acrobat writer product is a bit expensive (around $200) so you may not want to purchase a copy just to create an ebook. Fortunately,repparttar 134296 PDF file format is open standard, so other products exist which will create documents which can be read byrepparttar 134297 Adobe Acrobat reader. One ofrepparttar 134298 better products is called Easy PDF, which is available for around thirty bucks.

Adobe Acrobat - Easy PDF -

Something to remember - you don't need to write all ofrepparttar 134299 articles yourself. You can find suitable articles available for reprint all overrepparttar 134300 web. In fact, there are many articles available on this web site which you can use if you want. Just remember, if you use someone else's articles, follow their request for a return link (or links) and a couple of lines about their site (this is called a resource box).

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