Viral Marketing - Spread the word.

Written by Judy Webb

While a virus, in Medicine, isrepparttar smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, shouldrepparttar 105941 price favour them.

Viral marketing by definition is any type of a marketing campaign that encourages those in receipt of an advertising message to voluntarily pass it along to friends, family and others that may be interested. [unlike a bad "virus" which one would not want to knowingly spread or pass along.]

Examples of successful viral marketing are: hotmail and their simple teaser atrepparttar 105942 bottom of all their emails that stated "Get your free private email at"

In its first 1.5 years, Hotmail acquired over 12 million subscribers. [Yahoo Groups] is a free place onrepparttar 105943 Net with tools for groups to share ideas, coordinate schedules and

exchange documents. It reached 4.1 million users at a faster pace than Hotmail did.,repparttar 105944 Canadian publisher with over 300,000 subscribers, has 97% of its new subscribers from direct referrals.

Every time a subscriber passes along a story or joke, attached is a subtle endorsement for brand.

Other forms of viral advertising are based onrepparttar 105945 idea, that people will pass on and share cool and entertaining content, which is often sponsored by an individual or company.

This is looking to raise awareness and use of a product or service. These viral commercials can take many different forms: funny video clips, interactive Flash games, images, or even text.

R.S.S. is not just a gift, but a means to propagate your brand via incoming links. It will provide content to any who wish it, but its true purpose is to infiltraterepparttar 105946 market, virally.

Viral marketing is usually carried out by email, although it is notrepparttar 105947 same as email marketing.

Email marketing is a message that is sent out by a company to a database.

In Viral marketing a conventional database is not used. The idea is to get your reader to pass your message on to their friends, family or associates. The message then carries a powerful personal endorsement and is much more likely to be read and/or acted upon.

When a viral campaign is properly constructed and executed, you will be rewarded exponentially byrepparttar 105948 spread.

Example: 2 readers tell 2, which in turn tell 2 more and so on. It spreads 2+4+8+16+38+64 and hopefully swells to a reach massive number of readers that act on your offer or message.

How To Produce The PERFECT Viral Ebook

Written by Harvey Segal

Viral marketing is probablyrepparttar number one method for generating traffic and sales - IF it is set up properly.

Takerepparttar 105940 case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.

How is this achieved ?

The basic concept is thatrepparttar 105941 book contains links to affiliate products. When a reader ofrepparttar 105942 book makes a purchase from a link thenrepparttar 105943 affiliate receivesrepparttar 105944 commission.

The creator of such a book will allow some ofrepparttar 105945 links to be 'rebranded' which means a person (who we will refer to asrepparttar 105946 rebrander) can replace them with his own affiliate codes thus collecting commission. This isrepparttar 105947 obvious incentive for him to passrepparttar 105948 book around and beginrepparttar 105949 viral progression.

If we want to maximizerepparttar 105950 benefits for everyone and createrepparttar 105951 perfect viral ebook we need to have THREE key factors in place.

1) Wide Distribution

There are many permutations inrepparttar 105952 ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and evenrepparttar 105953 right to grant resale rights.

Let's keep it simple. What we want isrepparttar 105954 widest possible distribution so that we getrepparttar 105955 most commission fromrepparttar 105956 affiliate links.

So we will have a FREE book and FREE rebranding rights.

2) Quality Affiliate Links

It goes without saying that your book should contain good content on a topic of interest.

But will readers click on those affiliate links ?

The answer is 'NO' if you copyrepparttar 105957 poor example of many authors, for instance:

- have you ever opened an ebook and been faced with a barrage of affiliate links ?

- or seen affiliate products which have nothing to do withrepparttar 105958 theme ofrepparttar 105959 book ? For example in a book about hypnotism you get a link to a web hosting company.

So what isrepparttar 105960 best way ?

The secret is to have highly relevant links and weave them naturally intorepparttar 105961 content in a low key style without appearing to push for a sale. So when you discuss a particular topic and want to show where more detail can be found, or how a particular problem can be solved, that's where you can mentionrepparttar 105962 affiliate product as a source of further information. If you want to see really good examples of how to do this readrepparttar 105963 free book atrepparttar 105964 end of this article.

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