Vinyl Banners Don't Get No RespectWritten by Rick Hendershot, Trade Show Tips
In hierarchy of advertising and promotional media, lowly Vinyl Banner has to be one of most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't afford something better, in not-so-distant past vinyl banners rarely got their due.The "digital revolution" has changed all that. Printing machines are now available that can print directly on both indoor and outdoor grade vinyl in stunningly beautiful full color. That means a graphic designer can take same files she uses for her client's magazine ad or company brochure, blow them up, and print them directly on a very durable piece of vinyl. As a result, catalog of available vinyl materials has exploded in last three or four years, and printing process has been perfected to point where you can now print a beautiful full color image on a piece of virtually un-tearable vinyl with durable inks that will not weather or fade for many years. This opens up many possibilities for marketers, designers, trade show exhibitors, retailers, special speakers, and event planners. Vinyl banners have several distinct advantages over almost any other advertising medium. First, they are FLEXIBLE, and very durable. That means you can carry your backdrop to an open house, trade show, or outdoor event. Just hang it over a table, or from readily available hanging hardware. Or if it is an outdoor event like a golf or slo-pitch tournament, attach it to side of a building or an outfield fence. When event is over, just take it down, roll it up, and you're ready for next event.
| | Travel Journey to NepalWritten by Dil Pahari.
Information for tours and travel in Nepal. Visit website: http://www.buddhatreks.com
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