What good is your website traffic if your visitors are leaving at home page? You don't want visitors ON your site, you want 'em IN your site. Use these five painless ideas for getting visitors INTO your site.
1. Establish your site's main goal.
Your website can have several different goals, so long as you don't try to achieve each of them at once. For instance, say you want your site to attract more subscribers to your ezine, secure new customers for your products, and attract repeat visitors.
Pick ONE of those goals to focus on hardest, and make other two secondary goals. If you're relatively new at designing effective websites, start out by focusing on one goal ONLY, and forget others until next go round.
2. Use home page lead-ins to content-laden pages.
If your primary goal is, let's say, to secure customers for a new your product, you can lead visitors into that product in several ways. Here's an example:
Write an article on general subject matter of your product, including an eye-catching title -- read: HEADLINE -- for article. Then, create a page for it on your website. On your home page, post first few sentences of that article with a link to read rest of it on its own page.
Better yet, you could leave your article excerpt hanging in mid sentence to entice your readers to click deeper into your site to read article. (Just be sure article page loads fast.) Here's an example of an effective article excerpt lead-in:
--- In only one day, I had over 400 new visitors clamoring their way into my website. I didn't use search engines, ezine advertising, or spam, and it didn't cost me anything -- not one thin dime. So how did I do it? What was FREE...
Click here now to read rest of this article! < http://ExpertOnEbiz.com/articles/yahoosecrets.html > ---
If you've targeted your lead-in to attract your average visitor, who WOULDN'T want to go read that article?
3. Change your home page content and/or layout often.
Nearly every time I redesign or add new content to my site, I see an increase in activity. (Whether that increase is in sales, page views, etc. depends on exactly what I've done to site.) You don't want to change look of your site TOO much, or you'll have your visitors heads reeling. Maybe once every few months is sufficient, but test to see what works best for your particular audience.