Verzi of PRONTO ERP Raves About Airey of Mississauga-Based OTI

Written by Tom Verzi


OTI, Optimizing Technology Inc., located in Mississauga Canada, has been developing and implementing ERP (Enterprise Resource Planning) systems since 1984. The Canadian VARs (Value Added Reseller) customer base appreciatesrepparttar features built into their legacy systems which focused on individual manufacturing and distribution requirements. Withrepparttar 137107 advent of GUI (Graphical User Interface) it became too difficult to add some ofrepparttar 137108 new productivity features OTI and their clients wanted.

According to Dave Airey, VP of Sales and Marketing at OTI, “We started looking for a way to move our application to a GUI “look and feel,” but after two years of investigation it became obvious that it was not a practical goal. As an alternative we investigated upgrading our legacy application to a new product.”

OTI’s requirements for a new system revolved around their customers. After many years of custom changes,repparttar 137109 legacy system was geared to client requirements.

Airey noted, “OTI’s initial search took us torepparttar 137110 major ERP players, but none hadrepparttar 137111 features we required to support our loyal customers.”

Finding an ERP System with Strong Functionality: The search for a new ERP system ended when OTI was introduced to PRONTO North America (www.PRONTOerp.com). According to Airey, “We were introduced to Pronto and were immediately impressed withrepparttar 137112 rich functionality. One important feature was that Pronto is fully integrated. We had engineered our legacy system to be fully integrated so this was of major importance.”

The Rationale for PRONTO ERP: o Fully integrated o User definable options to tunerepparttar 137113 systems functionality o A support system to back up our customers o Functionality o GUI look and feel built using a 4 GL tool o Equipment rentals and tracking o Service maintenance o Both Manufacturing and Distribution in one package o Email & Fax capability o Multiple SQL platforms including MS SQL

Marketing Turnkey Process for Manufacturers Created Through Strategic Partnership between TR Cutler, Inc., Manufacturing PR Firm and Focus Marketing

Written by Thomas Cutler


Ranked asrepparttar nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we knowrepparttar 137106 value Focus Marketing brings torepparttar 137107 table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”

•Cutler foundedrepparttar 137108 Manufacturing Media Consortium™ inrepparttar 137109 same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features inrepparttar 137110 manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expandrepparttar 137111 coverage and importance ofrepparttar 137112 manufacturing media coverage. •Cutler createdrepparttar 137113 "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.

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