In an environment where technology and markets swirl around each other like a cyclone, getting caught up in a virtuous spiral is a matter of following natural forces. Some ideas, no matter how obvious, simply won't fly until their time has come.

Take vertical portals, for example. Lately, they are being touted as one of hottest new trends for commerce on Web. Vertical portals aren't really a new concept-just an idea that's time has come.

For those who aren't familiar with term, "vertical portals" are web sites that serve as guides or directories for specific topics on Web. Sites like Yahoo! are called "portals" because they provide an entry point to wide open world of Web. The major portals provide much needed structure to Web. However, a web surfer who is interested in a specific subject -pro tennis, for example- would soon find that there are extensive resources and communities just around that subject. (See Absolute Authority on Pro Tennis. The "horizontal" or general portals like Yahoo! can't possibly keep up with every possible topic.

That's where vertical portals come in. Vertical portals are typically run by people with an interest in a particular subject. These people proactively seek out content and community around that subject, and organize it with a level of care and skill that general portals simply can't match. They are a natural element of Web. And guess what- they aren't new.

** Best Home Business In The Universe!!!!!! ** Earn $20,000 Your First Week!!!!!!!!! ** YOU WON'T BELIEVE THIS ! ! ! ! ** INCREDIBLE ! ! ! ! ** FANTASTIC PAYOUT ! ! ! ! !!!!

If sentences above resemble ad copy you’re using online, I can tell you why money’s not rolling in: You’re killing your credibility, which kills your sales. The exclamation point is most over-used and abused character on keypad these days, and "quotation" key is getting mighty jealous. (I’ll explain what that means in a minute.)

Much in same ways that insecure kids become bullies in schoolyard to compensate for their weaknesses, unsure online marketers are littering their sales pitches with enough exclamation points to declare internet a disaster area.

Tell-Tale Sign

If you feel your sales pitch needs a few dozen exclamation points to raise enthusiasm level, it’s a sure sign that your ad copy is weak and needs improving. Stating benefits of your product with quiet self-assurance and backing it up with concrete facts, enthusiastic comments, and real testimonials will beat exclamation points any day of week. (Testimonials don’t get used nearly enough online - that’s what I meant about ‘quotation’ key being jealous.)

Which of following is more convincing to you?

1) Earn $100,000 a year or more with this exciting product!!!!

2) Our top rep earned $127,432 last year, and many others earned between $41,489 and $105,995. This proven product almost sells itself, and with our ongoing one-on-one help, you can do same. Remember: We’ll be by your side every step of way.

(Did you choose #2? So does everyone else.)

1) Our MLM is incredible!!!!!! Your downline does all work!!!!! Most generous payout in industry!!!! There’s nothing else like this!!!!! Sign up now!!!!!!!