Variable Data Printing Prints with a Bang!Written by Maricon Williams
Since arrival of digital printing, tremendous printing innovations followed. These innovations offer numerous advantages. Printing was given extra power to capture precision and mystery of pictures and letters which vivid colors, crispier texts, and ability to deliver clearer pictures. This is exact reason why variable data printing, a printing process made possible by digital printing has greatly increased its fame.
If you are one of those customers who wanted ‘personal touch’ in your printing needs, then, you can have your fulfillment when you turn to variable data printing for a valuable solution. This type of printing produces incredible clear color prints.
Variable data printing is a kind of digital printing that customizes printed documents that are especially made for target individuals. A document is designed for that purpose. Then, images, graphics and texts are changed according to client’s preference to create unique separate messages. By using variable data printing you can send a document to an individual according to your preference that you’ll think will best suit him. Variable data printing printed materials can do talking for you. With it, you can attract your prospect individual in order to elicit positive feedback in connection with your business.
Budding Metamorphosis of Variable Data Printing Written by Maricon Williams
It took several years for variable data printing to be accepted and recognized as one of greatest attributes that printing industry has. Its development happened gradually. Nevertheless, rewards are so influential in sense that its maturation was greatly appreciated.
Recently, TrendWatch Graphic Arts conducted a study about variable data printing in connection with viable sales opportunity for commercial printers. According to study, 14% of commercial and quick printers see variable data printing as a sales opportunity for their businesses. On other hand, 15% of all magazine publishing respondents and 22% of catalog publishing respondents said that they currently implement some variable data printing into their production.
Other notable facts from said research are following: COMMERCIAL PRINTERS: 13% of all respondents see variable data printing as a sales opportunity for their businesses; while 14% of commercial/quick printers, 9% of trade shops and 27% of digital printers see variable data printing as a sales opportunity. CREATIVE PROFESSIONALS: 5% of all creatives see variable data printing as a top sales opportunity for their businesses, while 2% of graphic design firms, 7% of ad agencies, 9% of corporate designers, and 2% of commercial photographers see variable data printing as a top sales opportunity. CONSUMER PRODUCT COMPANIES: 6% of all CPCs see "1:1 personalized packaging" as a sales opportunity, as do 5% of CPCs printing flexo, 7% of CPCs printing offset, 8% of CPCs printing gravure, and 9% of CPCs printing digital.