Variable Data Printing’s Cutting-EdgeWritten by Maricon Williams
Advanced printing technology makes us forget difficulties and struggling moments in connection with our printing needs. Before, we worry too much about quality of print that we will be getting. This is because we entertain so many doubts and apprehensions about printers, materials and time. However, with birth of advanced printing technology, printing was made easy, reliable and affordable to everyone’s content.
Nowadays, printers and printing presses are more confident with their printing jobs. They are positive that they will be meeting every customer’s demand. On other hand, compatibility with other printing materials is no longer a bother. In addition, need to waste long and tedious hours just to guarantee quality of our resultant printing materials is already stricken out of our system because our latest technology can guarantee efficiency and fast turnaround.
One of remarkable breakthroughs introduced by our latest technology is variable data printing. Variable information printing, personalized printing, database publishing or more popularly known as variable data printing is utilized to customize each document within a run of digital printing. This type of printing is oftentimes resorted to by advertisers and marketing people to effectuate a custom-tailored marketing or advertising material. The customized results are comparable to output of exorbitant offset printing.
The Right Media Person to Call for Free PublicityWritten by Ned Steele
You won't accomplish much if you call gas company to ask about your cable bill. Make sure that when you call about your story that reporter you are contacting is right person.
Don’t call a business reporter who covers pharmaceutical industry with ten tips on getting kids to take their medicine. Find writer who handles parenting or consumer medical stories for that.
There is one exception to previous tip: if you personally know a reporter, or you have a mutual friend, it’s fine to call that person even if you know they aren't right reporter. Just don’t expect them to do your story. Ask instead, “Which of your colleagues might be interested in a story on my kiddie-medicine tips for parents?”