Until two or three years ago a whole generation of manager had grown up which had never had to face contraction in workplace. Over previous twenty years businesses had grown and flourished almost in spite of themselves. The world was expanding its trade and businesses expanded with it. The high tech sector was only most extreme example of a general situation.

Throughout this period managers only had to manage expansion, not contraction. Consequently when suddenly faced, as they are now, with a contracting market and much tougher competition for a slice of shrinking cake they are finding themselves without experience necessary to cope. This is compounded by fact that often those members of staff who have been made redundant or encouraged to leave as they entered their fifties are very same people who were old enough to have seen last downturn and who had experience of how to deal with it.

You can sell your product to customers in Bangkok as easily as to costumers in Florida. All you need is a good product and willingness to work hard for your idea.

Running a global business successfully means you have to be crystal clear in your communication. Communication is defined as sharing information with others. You have to inform public about your business and your product. And you have to do this in such a way that people will end up buying your product.

So whether or not your business is going to succeed depends on how good you are communicating. You have to make sure your potential customers understand what you are talking about and what your business is all about.

If you want to succeed in selling your product in a foreign country you have to be aware of cultural, politic, linguistic and social situations in your targeted country. You have to make sure your information is presented in a correct and suitable way for foreign market.