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The answer lies in true purpose of your blog website. If your primary goal is to share your opinions and ideas with general public, you would want to utilize a different blogging tool than a user who was creating product blogs as a commercial sales effort. A blog for search engine promotion would have entirely different requirements. All of these uses are viable reasons to create a blog, however each requires different features to be successful.

WordPress Blogging Software Available for free download at: http://wordpress.org/

It is hard to beat WordPress for general personal blogging. WordPress is an open source, state-of-the-art personal publishing platform with a focus on presentation and usability. Everything related to creating and updating your blog is available through an intuitive graphical interface. With WordPress there is no need to compile your work. You simply write your column. You then select features you want and your blog is instantly created and published to your website.

If you are on vacation, you can schedule your uploads for some date in future or even email your column to server! The system allows multiple users with multiple blogs divided into categories and sub-categories. This allows multiple family members or friends to create their own blogs along with yours.

Easy customization and availability of many "plug-ins" that provide more functionality (add new features as you learn) makes this software a very good choice for most individuals.