Sometimes you just need to look to latest book or movie to get inspiration. One way to use these phenomena is in your online press release campaign.
See title of this article? I practice what I preach. GRIN!
Writing press releases is a great way to attract interest about your business and get written about in media. Don't think for one minute that press are only interested in "real" companies. If you have a newsworthy story that is topic and an editor thinks it will benefit his readers, he/she will publish it.
Hopefully this will lead to more traffic to your site, maybe a free link from their website, and sales! Yes, one way in bound links from authority sites! Manna from heaven. You just can't buy these kinds of quality inbound links.
But how do I write press releases or more importantly how to a sustain a press release writing campaign?
Here's where "Da Vinci Code" comes in. If you have not heard about Dan Brown's controversial book then you must have been on a desert island for last 5 years.
It has created much controversy and I hasten to add , money , that it truly is a phenomena. A movie is due soon with Tom Hanks and Ron Howard, alledgedly.
Anyways, anything related or even mentioning "Da Vinci Code" is snapped up. I own several "other" Da Vinci Code books on cracking code and information on background to book etc etc. I don't have t-shirt yet! Watch this space!