You have to find radio airplay time if youíre going to be heard and weíre not just talking local college campus. The trick is called promotion. Now that doesnít mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you standard pitch of, ďSend it and if we like it weíll put you in rotation.Ē After a few months of never hearing your music, you automatically think youíre not worthy.
First, donít buy that. Youíre one of hundreds, maybe even thousands depending on your city. Your disc will probably end up in trash or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you want to be heard and make potential sales, you have to stand out from crowd, and in this jewel of an article, Iíll show you Five(5) Knock Ďem Dead Ways to Do Just That!:
#1 - Get your CD into right hands. The intern thatís too busy to getting coffee or typing up a report for station manager isnít going to be one making airplay decision. So find out who head honcho is in that department and touch base with them. If club youíre playing at charges an admission or you have a show coming up offer to send stations tickets to give away to listeners. Now keep in mind you canít give tickets to staff, since thatís illegal and called payola, but you can offer free giveaway items to your potential audience.
#2 - If youíve got one station in your pocket, then drop names. Let them know that WABC is playing your music and itís getting a great response.
#3 - Make genuine friends in business. If youíve got a disc jockey thatís got you in rotation and really likes your sound, get to know them. Find out why they enjoy it and see if theyíve gotten any responses from listeners. If they havenít, ask if perhaps they might Q & A their callers about your music so you get a feel for your target audience. Itís not a bad idea to ask them for a testimonial or quote if theyíre well known in your area if you know them personally. People help people. Thatís a fact so if you treat your area disc jockeys like a living and breathing human and not dollar signs, thatís a foot in door. Another good source is club owners. If they play your music and fans go nuts ask them to say a few words about your sound that you can pass along to prospective stations, but be sure to sit down for a drink with them. Ask them about picture of him and woman and two kids behind Magic Kingdom. Donít be fake, but be genuinely interested.