You have to find radio airplay time if you’re going to be heard and we’re not just talking
local college campus. The trick is called promotion. Now that doesn’t mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you
standard pitch of, “Send it and if we like it we’ll put you in rotation.” After a few months of never hearing your music, you automatically think you’re not worthy. First, don’t buy that. You’re one of hundreds, maybe even thousands depending on your city. Your disc will probably end up in
trash or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you want to be heard and make potential sales, you have to stand out from
crowd, and in this jewel of an article, I’ll show you Five(5) Knock ‘em Dead Ways to Do Just That!:
#1 - Get your CD into
right hands. The intern that’s too busy to getting coffee or typing up a report for
station manager isn’t going to be
one making
airplay decision. So find out who
head honcho is in that department and touch base with them. If
club you’re playing at charges an admission or you have a show coming up offer to send
stations tickets to give away to listeners. Now keep in mind you can’t give
tickets to
staff, since that’s illegal and called payola, but you can offer free giveaway items to your potential audience.
#2 - If you’ve got one station in your pocket, then drop names. Let them know that WABC is playing your music and it’s getting a great response.
#3 - Make genuine friends in
business. If you’ve got a disc jockey that’s got you in rotation and really likes your sound, get to know them. Find out why they enjoy it and see if they’ve gotten any responses from listeners. If they haven’t, ask if perhaps they might Q & A their callers about your music so you get a feel for your target audience. It’s not a bad idea to ask them for a testimonial or quote if they’re well known in your area if you know them personally. People help people. That’s a fact so if you treat your area disc jockeys like a living and breathing human and not dollar signs, that’s a foot in
door. Another good source is club owners. If they play your music and
fans go nuts ask them to say a few words about your sound that you can pass along to prospective stations, but be sure to sit down for a drink with them. Ask them about
picture of him and
woman and two kids behind
Magic Kingdom. Don’t be fake, but be genuinely interested.