Using eBay to market your ecommerce websiteWritten by Scott Touchton
eBay is now world’s largest marketplace, so why not use this to advantage of you and your website? By creating an easy-to-use eBay Store and listing some of your more popular items at a small discount from price on your website, you can drive traffic from eBay back to your website as well as creating sales and revenue for your company through eBay. eBay’s Store fees are nominal and can usually be paid off from profit of just a few small sales a month. eBay's Stores are set up to where your item can be relisted automatically saving you your valuable time and making maintenace of your eBay Store effortless.eBay does have rules about advertising for a site outside of eBay within an Item Description, but with some creative writing and your imagination you should be able to work around these while still providing an outbound link from your Item Description to your own website. One way of doing this is to use a link to your website saying that eBay users can click on it for more product information about item that is for sale on eBay.
| | Using Paid Autosurf Programs to Effectively Advertise Your Website. Written by Suzy Jacobson
In this day and age, a competitive advertising strategy is a crucial part of your website business’ success. There are many options to consider when choosing what advertising you will purchase for your online business including: •Search Engine Placing’s 1. Google’s rankings have been all over place this past year which makes it harder for Search Engine Optimisers to predict rankings 2. Paid inclusions are often overpriced due to over-competition for same popular search terms 3. Pay-Per-Click Frauds are commonly reported by many purchasers •While Banner Advertising once pulled a 5-10% click through rate, we are now lucky to get 0.6%, yet it still costs same for these much poorer results. •E-zines and Email list Providers are often unable to prove how many of their subscribers actually receive their emails. Since introduction of CAN SPAM act, many email spam filters are blocking even legitimate emails wanted by subscribers. •PopUps, Popunders, Floating Ads and Fly-ins have mostly disappeared with blocking programs. Some even say that very few people in fact buy from a slide over or popup and that they are more an advertising measure applied to attract marketer rather than client.With above mentioned problems with paid advertising options why would you initially pay for customers, website hits, overpriced and unproven advertising techniques when you can get “traffic” for free and get paid for your involvement with an autosurf program. Paid autosurf programs are a type of advertising co-operative where members get paid for viewing websites. After logging into members’ control panel, members click on a link to “Paid to Surf” section. This opens a window which automatically rotates website “ads” automatically with no clicking required. It is just like watching “ads” on your television. Members get paid usually 1-2% of their membership level for autosurfing daily required number of websites (usually 100-200). Autosurf programs have short viewing times, between 10-25 seconds. As a website owner you want your site to be very quick loading so viewers will see your page load completely before timer is up and they move on. If site you want to promote via autosurf programs is very slow loading; such as those with lots of graphics; you will need to create a doorway page. A doorway page is a simple page with text and colour but no graphics, hopefully intriguing enough to entice viewers to click through to your main site. If you don’t have html access to main site you wish to promote (such as those provided by many affiliate programs) use a free website host or your personal website space provided with most internet service providers. Autosurf members will not see actual URL of page you put into rotation and many will view websites without any graphics being displayed. This means that any banner advertising which comes with many free sites won’t even be visible. For browsing paid autosurf programs most members choose multi-tabbed browser programs such as Avant or Crazy Browser. These contain many features not available on Internet Explorer or Netscape including pop-up filtering and viewing options to block pictures and Java to reduce bandwidth and increase surfing speed.
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