Using demographic data for your direct mail marketing campaignWritten by Frank Levert
Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.In United States, demographic data is easy to get through US Census Bureau website. Although, understanding how to extract data from a database and segment markets in a way to identify which market would be your best target for a direct mail marketing campaign requires great knowledge of census data and market segmentation techniques. Acquiring this knowledge takes time and hiring a full time employee that is expert in market segmentation can be costly. Since whole purpose of using demographic data for your direct mail marketing campaign is to save money and increase benefits, buying mailing lists or a market segmentation system might be smart choice. When purchasing a mailing list, it is important to learn about its selection process. Do you want a business list or a residential list? Do you want to target markets with a household average of 40 years old or would you rather target markets with a younger population? Demographic data used to build a mailing list can make a huge difference on your return on investment. Imagine having an online casino and then get a list of zip codes in which a very high percentage of people recently visited a casino and purchased online with their credit card, have a high income, no kids, etc. That would make people living in those zip codes very high potential clients for your online casino right? Can you imagine using such demographic data in your advantage for a direct mail marketing campaign!
| | Not Common But Effective Free MarketingWritten by Tracy Finney
By Tracy Finney We all know many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In past I have tried, I think, every free method of advertising, and have also had some success with variety of free advertising resources. I have also tried different paid advertising sources. They have been very effective in building my business, but many times have proven to costly,especially when you are just starting out in a new business. So I was always on a quest to find new and better ways to advertise. Then I met a person on line with secret!! Now, your probably wondering what I could possibly be referring to when I claim to have a source of free advertising that is not commonly practiced. What could I possibly be doing to bring traffic to my website that many other marketers are not prating. What do I know that most of you don't know. Well, I am going to give you secret right now! Some time ago, I met a person who was pretty effective in online advertising. After many email correspondences, and being told of all free ways to advertise, he confided in me. He told me one of most effective, and FREE, ways to advertise your business is to write articles. At that time I thought he was crazy!! Writing articles? How on earth can writing articles promote my business? After I corresponded with this person, I discovered "how" in my question. He gave me alot of incite into this method of adverting. Now I will share this knowledge with you! Here is hidden source of traffic in writing an article. When I have completed article, I write a few sentences about myself and include my website address or email address. (Please see bottom of this article for an example.) Ok, what do I do after I write an article? There are many ezine owners that would love to print your article. Search out ezines that would fit category in which your article would be of interest to readers. Contact owner. Or you can find places that you can submit your article to which is like a data base for ezine owners to go to when looking for content for their newsletter. Secondly, there are webmasters who would love to put your article on their site. By using your article, they don't have to do all "pencil pushing" work, and they get good content for web site. If have a good web site, with alot of good info then they will get more visitors, and happy visitors at that! Meanwhile these people will read your article and some of them will visit your web site. In this way, you are giving something to someone and getting something in return....FREE traffic. Placing these articles in as many places as you can find will increase number of visitors to your site.
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