Using and Writing Press Releases in your Marketing Strategyf

Written by Craig Lock


by Craig Lock

Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.

We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spreadrepparttar word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. From this we find doing press releases to be quite effective.

While it's hard to quantifyrepparttar 119112 precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising inrepparttar 119113 "on and off-line world". Together with submitting my articles to announcement lists, like Article Announce, Free Content and Publish in Yours. That is our MAIN internet marketing strategy.

A quick word of advice in writing press releases... It is vital thatrepparttar 119114 press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!"

Also you can send your news release by "snail mail" or by e-mail. I do all my submissions to these services via e-mail.

Recently we've had a number of releases about our activities here onrepparttar 119115 other side ofrepparttar 119116 world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their web address is:

PR Web recommend adding a link back to them to add credibility to your web site - good idea, I think!

(Incidentally, we a press releases up there at: in case you want to have a look at our format)

The Comitatus Group also offer a FREE press release service. Their web address is:

How to Build Credibility Online

Written by Craig Lock


by Craig Lock

I find this a most interesting and somewhat complex subject, as there has to be TRUST in any business relationship before any exchange is made. This can be quite difficult to achieve, when you have never met your customer (prospect) face to face in another part ofrepparttar country...or evenrepparttar 119111 world.

Having been onrepparttar 119112 www over four years, here are a few pointers that we find helpful inrepparttar 119113 online sales process:

1. Have your OWN DOMAIN NAME (not expensive - less than $20 a year from see )

2. Offer GUARANTEES (money-back) on your products or services

3. BE YOURSELF IN YOUR WRITING (on your web site).


5. Have a PRIVACY POLICY for your online business.

In this article I'm covering points 3 and 4. When writing copy for your website, we suggest writing down information (valuable) that can inform and most importantly, HELP others. Write in your own UNIQUE and distinctive style - what comes naturally to you. Really BE YOURSELF and "totally honest" in your writing and you will find thatrepparttar 119114 words will flow....and your unique personality and writing style will "shine through in cyberspace". All this adds to your credibility ... and most importantly, INTEGRITY online. Do this and you WILL get sales.


We find using testimonials from customers helps add to our credibility (these are always unsolicited). Other than having one's own domain namesWe find that PUTTING TESTIMONIALS from satisfied customers on our web sites helps greatly inrepparttar 119115 sales process - through establishing BELIEVABILITY (a big word, but still shorter than credibility!) in your claims of satisfying customer needs.

The reason: people are naturally reluctant and usually a little apprehensive about spending their hard-earned money onrepparttar 119116 www. (Well these are still early days in buying products or services online.) Doing this, I believe, adds value torepparttar 119117 "perceived quality" of your product or service, through building uprepparttar 119118 prospect's CONFIDENCE in you and your products. A few more thoughts on this topic of using testimonials ... Be SPECIFIC in how your product helped meetrepparttar 119119 customer's needs. "This course greatly helped increase my vocabulary, confidence in writing articles, etc". ("hint, hint, plug, plug!") The key result = INCREASED SALES. A final word of advice regarding using your testimonials (note word carefully chosen!) ...

Cont'd on page 2 ==> © 2005
Terms of Use