HOW TO BUILD CREDIBILITY ONLINE
by Craig Lock
I find this a most interesting and somewhat complex subject, as there has to be TRUST in any business relationship before any exchange is made. This can be quite difficult to achieve, when you have never met your customer (prospect) face to face in another part of country...or even world.
Having been on www over four years, here are a few pointers that we find helpful in online sales process:
1. Have your OWN DOMAIN NAME (not expensive - less than $20 a year from www.000Domains.com see http://www.craiglock.com )
2. Offer GUARANTEES (money-back) on your products or services
3. BE YOURSELF IN YOUR WRITING (on your web site).
4. OFFER TESTIMONIALS
In this article I'm covering points 3 and 4. When writing copy for your website, we suggest writing down information (valuable) that can inform and most importantly, HELP others. Write in your own UNIQUE and distinctive style - what comes naturally to you. Really BE YOURSELF and "totally honest" in your writing and you will find that words will flow....and your unique personality and writing style will "shine through in cyberspace". All this adds to your credibility ... and most importantly, INTEGRITY online. Do this and you WILL get sales.
We find using testimonials from customers helps add to our credibility (these are always unsolicited). Other than having one's own domain namesWe find that PUTTING TESTIMONIALS from satisfied customers on our web sites helps greatly in sales process - through establishing BELIEVABILITY (a big word, but still shorter than credibility!) in your claims of satisfying customer needs.
The reason: people are naturally reluctant and usually a little apprehensive about spending their hard-earned money on www. (Well these are still early days in buying products or services online.) Doing this, I believe, adds value to "perceived quality" of your product or service, through building up prospect's CONFIDENCE in you and your products. A few more thoughts on this topic of using testimonials ... Be SPECIFIC in how your product helped meet customer's needs. "This course greatly helped increase my vocabulary, confidence in writing articles, etc". ("hint, hint, plug, plug!") The key result = INCREASED SALES. A final word of advice regarding using your testimonials (note word carefully chosen!) ...